Seriously - why on earth are you suggesting half those products? While I respect and am aligned with the goals of the FSF, half those "products" are going to change nothing (at best), or backfire (at worst). If you gave a list of decent products, that would be different - I can feel good about giving gifts that people (who don't care about FSF) can appreciate. This just seems like a set of gifts that make me feel good, while my non-techie friends spend hours trying to return the gift for refunds. And what is the point about "free, secure" software, when my family is just going to log on to Facebook and give up their details voluntarily?
Seriously, if this is the best FSF can do, it illustrates the problem: Non-techies really don't care about privacy. Instead, maybe an educational book could be offered? I'd pay for that. These gifts are going to either increase my tech support work or be ignored - the problem is, I want my family and friends to want to use these products; without education, that won't happen. A good reference for the dangers and fixes of proprietary stuff would be useful.
Breakdown of what the page offers:
Trisquel: Modifiable is a selling point? No one in my (or most) family are going to modify the OS in any (significant) way - changing desktop background doesn't count. And I have a intel web-cam from early 2000s that is supported in Windows, but I couldn't find out how to get it to work on my Linux box.
3D printer: Can't comment, so I'm not sure what the free vs. proprietary debate on the printer is about - is it the 3D print file format? Or is it just because the company is evil (hint: my friends don't care, so long as it works. They shop in Walmart and Amazon)
Gift card: This doesn't seem to be a gift card - 20% discount on other merchandise using the membership card? Why not give an apples-to-apples comparison and offer a gift card instead?
Laptop: Well, this is a fair enough. If my friends could use Linux, I might just save the Windows/Mac tax and give them a PC with Linux.
E-book: Again, a fair enough point. But I can give them an Amazon card that will allow my family to get books directly from Amazon and read it on their Kindles. I will not gift them a Kindle, but if they have one, they already don't care. And how do I get Gutenberg books onto a Kindle without having access to their device?
Phone: This is a shot at Apple. Seems like the Android will still tie them to Google's store.
Online storage: Hmm... Can't find any phone app or client application (hint, most non-techies aren't going to use SSH/SFTP - they want something like dropbox or SkyDrive mount).
Media hosting: Most people I know use XBMC, which is open source.