Comment Money down the drain (Score 1) 678
Welp, there's whatever UbiSoft spent on this scheme down the drain. What did they spend on this thing? A million bucks? I hope the one day of protection they got out of it was worth it.
The way I've always seen it is, every pirated copy MIGHT be a lost sale. Sure, some people who would have otherwise bought it will pirate it and not pay. But many of the pirates are people who had zero intention of buying the game anyway, but will give it a spin just to see what it is about if the only cost is one click and a few minutes of bandwidth. A small percentage of those may actually like it enough to pay for it. Myself, I'm not going to pay for nor even pirate Assassin's Creed 2. What does it say when I don't even care enough to show interest in the game for free?
Now, the people who make their living convincing the UbiSofts of the world to buy DRM are of course going to try to assume that every pirate represents a lost sale. "Heck, some of these people would probably have bought a copy for the kids too- so we'll just go ahead and say each pirated copy equals _1.2_ lost sales! That's like a kajillion sales lost! Give us that cool million dollars, and all those pirated copies will immediately convert back to cold, hard cash! You'll be RICH!!!" UbiSoft's decisionmakers have their eyes turn into dollar signs and fork over the million bucks.
Then some guys crack the thing in a day. Does the DRM team give the cool million bucks back if their DRM gets cracked that fast? I seriously doubt it. So all UbiSoft really did was lose a million bucks on DRM and annoy their legitimate customers.