Website owners can sign up on the IDL website to add a bit of code to their sites (or receive code by email at the time of a campaign) that can be triggered in the case of a crisis like SOPA. This would add an "activist call-to-action" to all participating sites - such as a banner asking users to sign petitions, or in extreme cases blackout the site, as proved effective in the SOPA/PIPA protest of January 2012.
Are they nuts? I don't want any outside site having control over my clients' sites. If they are hacked this would give the hackers a quick way to affect any site that signs up with them.
Well intentioned (I hope), but count me out.
I think the summary is wrong about how the system is supposed to work. From the actual IDF site: "First, sign up. If you have a website, we'll send you sample alert code to get working in advance. The next time there's an emergency, we'll tell you and send new code. Then it's your decision to pull the trigger."
Sounds like they give you a sample code in advance so you can make it fit with your site, then if something comes up, they send you a version specific to whatever the issue is. If you don't think it's important, you can just ignore it. If you do want to include a message, you can pop it on your site. And it shouldn't screw anything up because you've previously tested/customized the code for your site. That's slightly (completely?) different than the summary which implies they give you code allowing them to automatically add alerts to your site whenever they want.
I'm still not convinced it's worthwhile, but it's not the "no way in hell I'm doing that" method that the summary describes