Red Hat Linux started on x86; it was never "only available for the DEC Alpha" (it didn't get ported to Alpha for several years).
They are doing this so that Fedora can be installed without end users having to disable Secure Boot in their UEFI firmware settings. If you want to disable Secure Boot, Fedora will run equally well. Fedora is also going to have signing tools, so you put your own key in the firmware and then sign your own loader and kernel (giving you more control, not less). If you switch to another distribution or OS that doesn't have a signed boot-loader, you'll also have to disable Secure Boot.
This "feature" exists because malware that affects the boot loader and kernel is a real and growing problem, and there isn't really any other technical means to block it. Setting up an independent CA to sign keys for loaders and then trying to get vendors to include the CA key would be highly expensive and would still result in Fedora having a key that you don't have. As long as Microsoft will sign things cheap, it is much better to go that route (if they were to stop signing, then this would obviously change).
The alternative is to tell users that want to run Fedora to not buy hardware that has the Secure Boot functionality, but that is going to become scarce once Windows 8 ships. Here in the real world, I'd like to continue running Fedora on new hardware.