Comment Re:No such thing as ethical corporations (Score 5, Insightful) 375
Valid assumption, wrong conclusion.
Corporations are in the business of making money... and they have long realised one way of doing that was betting on upper-middle-class consumer guilt to pay a premium in exchange for some sort of vaguely-enforced "ethical business" seal-of-approval. It's a niche market, but a market nonetheless.
Just look at Whole Foods' CEO: not exactly the hippy-dippy type, just a guy who realised there was a market to tap, and tap he did. Call it cynical (it definitely is), but some corporations will behave ethically, just as long as they can make a profit out of it.
Corporations are in the business of making money... and they have long realised one way of doing that was betting on upper-middle-class consumer guilt to pay a premium in exchange for some sort of vaguely-enforced "ethical business" seal-of-approval. It's a niche market, but a market nonetheless.
Just look at Whole Foods' CEO: not exactly the hippy-dippy type, just a guy who realised there was a market to tap, and tap he did. Call it cynical (it definitely is), but some corporations will behave ethically, just as long as they can make a profit out of it.