We had something real close to that here in the States when I was a kid -- they were called Great American Bricks IIRC. They were red (and green later on) bricks with white foundation "bricks", doors, windows, roof angle pieces,a cardboard roof, and a few other pieces that I don't quite remember what they were. I played many an hour with them, and built many a house and other things. These were around in the '60s and disappeared by early '70s or so.
Another favorite building toy was Tog'ls. They were little cubes with connectors, some which opened. There were other pieces that went along with that, such as a large rectangular base and plastic windows. I also had Lego. All were well used to the point of not sticking together any more.