I have to say, I do get a little fed up with pedestal upon which we place books. Don't get me wrong: it's a worthwhile pastime, but people develop such elitists attitudes towards reading. People judge others, and judge themselves, by the quality and quantity of their reading material. They lament how people are reading less, and how this will destroy intelligence in the average person. If you don't read, or worse, don't enjoy reading, then it means that there's something wrong. Your imagination is underdeveloped or malformed; a product of all the worst bits of society.
The fact is, while reading is indeed an intellectual activity, it's an intellectual activity that appeals to people to varying degrees. Some people simply do not find intellectual nourishment from books. Now, perhaps it's because they are stunted in their intellect or imagination, but often, there are other ways they stimulate their brain. Indeed, social situations can be very mentally stimulating, requiring complex thought processes to navigate successfully. I myself have found that mathematics holds far greater mental stimulation than reading (and I used to read all the time). Juggling apparently is a very good way to improve your brain, and caters for the more kinaesthetic learners.
I'm glad you enjoy books Neil, but please don't make the mistake of thinking they're for everyone.