Comment imagine if... (Score 1) 514
we bought mobile data like we buy hardline data in this country. the service would (relatively) constantly improve, and come down in price with no caps or bandwidth throttling and (relatively) no restrictions on content.
This business model has proven to work for the past decade and more, and it has benefited both providers and consumers. But probably not with the 100% profit margin that the providers grubby little hands would like it to. So, now one of the principal reasons for these companies trying to enact the pay-as-you-go model is SURELY to apply it to their landline business, as well. They're already trying it with the throttling, and I know there've been a few attempts at putting download caps on things, which would be a regression to the early AOL and dial-up ISP days.