As with the iPhone and Android messes, the data IS NOT CURRENTLY used to identify users. (but it could be at the flip of a switch, and by the way, the company says they have the right to do this if they want, because you agreed to the EULATOSetc.)
Agreed, 100%. Someone, somewhere will have a high-speed crash with tragic consequences, then the 'think of the children' folks will start demanding full speed monitoring of all vehicles, with instant prosecution for speeding. That is, if they don't demand 'Intelligent Speed Adaptation' (a GPS unit with a database of all speed limits that physically restricts a vehicle to the speed limit in force), which some are already.
I think the real problem is that in many cases laws have been passed with sporadic or discretionary enforcement in mind, and more and more new technology is coming along that enables 'total enforcement'. To take speed as an example, someone driving at 80mph in a 70mph limit would probably in 1970 have little to worry about from the police. In 2000 they might have to watch for speed cameras. Now, they hope that the stretch of road they're on doesn't have full-length ANPR enforcement. In 2020 their own car might report them, or physically stop them, lest they become a 'dangerous criminal' risking the lives of the millions of children who play on motorway shoulders.
The official speed limit hasn't changed, yet the effective speed limit has dropped (and there are opposing arguments about whether that is right, considering improvements in car handling/braking/safety vs increases in general road traffic). The same pattern is repeated for other laws too.