A lot about World of Warcraft still doesn't make sense to my videogame-loving brain, but I'm not sure that the people who stick with WoW for years really love videogames to begin with.
Well, I love video games a great deal, but I've stuck with WoW for years. There's a couple reasons. One, I consume the "average" game pretty rapidly, 20 hours of gaming seems to fly by and it's hard to justify $50 for such fleeting entertainment. WoW's $15 a month provides me with hours of gameplay that would otherwise be spent on multiple games in that same month.
The other reason, I admit, has nothing to do with gaming, but friends; both in-game and in real the real world. While some come and go, there's about four or five of us that have stuck with WoW since release day. That's probably the bigger reason I've stuck with it. So even though I do love video games to begin with, I will admit my primary reason for sticking with WoW has nothing to do with video games. It's quite possible that when StarCraft 2 or Diablo III comes out, we'll all migrate and be playing that for years instead.
But speaking of WoW, I think I'll go check my auctions. I'm totally not addicted though, sometimes I don't even play for days! Gasp! Anyway, if there are noob slashdotters out there that would enjoy having a level 80 burn through a few quests for them, send a tell to Raymer on Whisperwind, Alliance side.