Comment Re:What's wrong with that? (Score 1) 384
Well said. I think it's just the nature of companies like Zynga that tend to bother me - companies that care nothing about customers or innovation, and only care about numbers and stuffing their pockets. It's interesting though where the market is now with indie games - small developers actually do stand a chance against the big companies BECAUSE they still believe in innovation and their customers.
This statement is contradictory in nature, especially when it comes to Zynga, a company known to build games based on numbers and statistics. Those numbers and statistics come directly from the customer and are directly related to whether or not the good numbers go up and the bad numbers go down. People seem to forget that these companies rely on customers to make them popular, it's far to easy for the pundits to say "well it's just marketing" as though customers are just deer caught in the headlights. I don't mean to underplay the role marketing has, it's huge, but lets be real, Zynga has released some awful games and they died, quickly. The ones that hang around have appeal to someone and they're tuned for what works for those people. that's business, because without customers, you have no business.
This statement is contradictory in nature, especially when it comes to Zynga, a company known to build games based on numbers and statistics. Those numbers and statistics come directly from the customer and are directly related to whether or not the good numbers go up and the bad numbers go down. People seem to forget that these companies rely on customers to make them popular, it's far to easy for the pundits to say "well it's just marketing" as though customers are just deer caught in the headlights. I don't mean to underplay the role marketing has, it's huge, but lets be real, Zynga has released some awful games and they died, quickly. The ones that hang around have appeal to someone and they're tuned for what works for those people. that's business, because without customers, you have no business.