I agree with you to a point. I have an iPhone 4, but I wouldn't use it if I didn't know how to jailbreak it. To me, an unlocked iPhone is just a really nice paper-weight. But OTOH, I am a technical person. I can see how the lack of choices would appeal to the masses and thus why the Apple stuffs sell so well. My wife and daughter use a MacBook and absolutely love them. Of course, that was AFTER I hooked it up to my exchange server so they could get email and installed all the other MS products so it was more like their old PC. But whatever. And when something breaks on them they come to me rather than going to the "Genius Bar" (laughable), not because I know anything about them, but because I'm technical and, more importantly, tenacious enough that I bang my head against it long enough to figure it out. Again, not the masses. But that's OK and that's how Apple has made their billions. Clearly there's something out there for everyone.