Well folks, 2004 is almost gone. Hard to belive it went by so fast, and yet, it seems like the events at the beginning of the year were long ago.
So, I am finally at a point where I can actually start reading and writing a little more. Especially here on /. where I haven't had time to follow up on journals, etc. I figure an update will suffice for now. Sorry I haven' kept up since memorial day but as you will see I have been very busy.
The divorce is done and over. My ex moved to California. Good bye, and thanks for all the fish.
She still keeps calling several times a week. She wants to borrow money as she has run out of the money I gave her. For her the term borrow is rather ambiguous. She really means give, as there would not be any way for her to pay it back. I don't answer anymore and even went as far as changing my cell number to a new number to stop the barrage of calls. She manages to catch me at the school a few times a week. Retrained the whole staff to screen her calls from me...
I suffered for it last year. Both personally and professionally. I lost a few friends, my dogs and a whole lot of money that I was very blessed to be able to put together to get her to leave. The business endured a 35% attrition during the divorce. Many people who were tired of the way things were going at the school used it as an excuse to depart. Some even asked for (and got) refunds.
Painful lessons, powerful motivators.
We had a bunch of hurricanes burn up a lot of time and money, not to mention effort. Put up shutters. Take down shutters. My house, Moms house, my girlfriends house and the business. Rinse, lather, repeat every two weeks. That was a challenge that I would rather not do again anytime soon.
Now, to many that may seem like a really bad thing and admittedly for a while there things looked grim on the professional front.
Then it happened. I said to myself "self, you are smart, professional, goal oriented, strategically minded and a very savvy business guy... things have been far worse before and you turned them around so why should you let this hold you back!?!?!" (yeah, I confess, I do indeed talk to myself in just that kind of positive manner:)
I spent the last six months completely restructuring the business, the systems that operate in the background and the way we interact with clients. I redefined my marketing to employ a Parthenon of Success, versus a diving board (a Jay Abraham concept/analogy..fyi) and redevloped the USP. I started offering a results driven guarantee and various other forms of risk reversal with fantastic results. Additionally, I raised the pricing structure, considerably(we were charging less than half the national average in our industry and are now on par with it), and am very pleased with the result of that as well!
Today, the school has not only recouped the 35% attrition it experienced throuout the divorce, it has doubled the size of the student base from before the big split.
Life is good doesn't do it any kind of justice.
Life is F@#$@#ing awesome!
I am very near completion of two book projects that I have been on and off again with for years. I have two other book projects that I belive will be something people will want and buy in book stores and specialty conferences/seminars. Several new friends who are fantastic entrepreneurs in their own right are now putting together a joint venture that passed the ELF test(easy lucrative and fun) and they want me to be a part of. Nice.
I think I mentioned in a previouse JE that I also have met an incredible woman. Beautiful, smart and ambitious... Totally enjoying what life can be like when its filled with love.
I'll write a little more on Monday morning. I am looking to read how you guys did in your yearend wrap ups.
Have a great weekend!