Tuesday keynote illustrated how difficult it is to amaze people and answer to the expectations of your fans base. Apple = Style. product style, marketing style, keynote style, tatoo style... even toilet paper style. If you do not include style in your presentations, you fail to energize your fans. It's not good for your business.

How much did it really cost ? how much money did these engineers kept for other projects or for themselves ?

Will the robots smell cheese too ?
- from a french guy :)