Comment Re:No it is not (Score 1) 351
While my initial point of puzzlement is why you would ever click on an ad, the core issue you're bringing up seems flawed: I'm not quite sure why the product is the responsibility of the carrier. A newspaper isn't responsible for the food in a restaurant that advertises in them, nor is PBS responsible for what the Bill and Melinda Gates Foundation does -- even though they namecheck them as sponsors quite often.
A newspaper may have no liability for the food in an advertised restaurant, but they do have the discretion to run or not run a particular ad. If they regularly run ads for fraudulent businesses, they damage the value of their ads. Similarly with web businesses: the better they tailor their advertising to their readership, the more useful those ads and the less distracting. When I see an ad for MSI on Newegg, or Ars, it's consistent with the content. New product announcements in such ads even get clicks sometimes. Ads for beard trimmers on fibre2fashion or food.com? Irrelevant and jarring. Even at PBS, there's a lot of self-filtering: you won't see them accept funding from nor namecheck NAMBLA or the KKK.
The lack of continuity is probably the worst aspect of 'advertising networks' If you're just getting random, or even tracking-based shit from doubleclick or servedby, then the ads are out of context. Visit a shoe site then a car site and see shoe ads all over the cars. It demonstrates a lack of editorial concern by the website publisher, and implies that their primary interest is selling ads. (which it may be - it's just poor taste to demonstrate it to your nominal audience)