I would have to agree with this assessment. I would also say that people who are less likely to install frivolous things such as extra emoticons or extraneous toolbars from untrustworthy or potentially untrustworthy sources (ads, torrents, or sites requiring an installation for access) are pretty safe.
Adding to that, the Mac community's ecosystem for applications is relatively resistant to these kinds of things. For all the snobbishness surrounding ownership of a Mac, you also have high expectations for Mac applications; even simply the way they conform or deviate with Apple's Human Interface Guidelines actually impacts the success of a Mac application within the ecosystem. This trait makes Mac users in general more picky about what they install. Mac users usually find new software through their friends, positive reviews, or (now) the App Store. They are far less likely to find it through banner ads for free smileys or toolbars.
That's not to say that this won't/can't change. The Mac is also becoming more popular among amateur computer users, such as mom and grandma, as opposed to professionals who use their computer more like a tool than a toy. As this segment of the user base grows, there may well be a correlation with the number of actual Mac malware infections.