Comment Re:I'd expect lots of cross-over branding crap (Score 5, Insightful) 208
Why is this modded flamebait? Is it because there's no "pretty-accurate" mod?
I recall an article a while back about the huge corporate shift within LEGO when they started working with tie-ins. Yes, kids were quite content with building... but they're even happier to be building with their favorite pop-culture characters and settings. The bottom line was the bottom line. Ultimately, LEGO faced a decision whether they would keep their mediocre sales figures and their original characters, or whether they'd cash in their fanatic followers as targets for the movie marketing drones.
It turns out the latter choice wasn't nearly as bad as was feared. LEGO is iconic enough that they can hold their own in negotiations with brands. There are (almost) no remastered LEGO sets, no special promos, and no enforced storylines. Tie-in LEGO sets are still LEGOs, but with some familiar characters. Of course, LEGO still has their original material, which has seen a significant increase in sales because the tie-ins have served as a means to attract new customers. Perhaps surprisingly, LEGO has maintained its fanatic customer base, and yes, that often leads to supply shortages and expensive collector-oriented sets.
I'm afraid I can't find that article now, but here's an informative image.