ditto. I've initiated my own two cents of effort... starting with OpenID, but then it almost feels like reinventing wheels when Google APIs offer so much through the cloud.. (slap myself on the face: SLAP! SLAP! SLAP!) wake up! This is a war. Yes, independent P2P independent, but social websites across the web. The new generation of social web will once again be decentralized, but then you still need a control server, and once again you have a cloud... no, no, no... yes, yes, yes... sorry, folks for a tidbit of stream of consciousness on this comment... it's indeed an arduous task to yourself rational while trying to stay up nights to create an independent/social website that can be easily packaged for average users...