Comment Re:Circles was genius (Score 2) 192
Circles took a tiny bit of effort to set up and maintain, but the payoff seemed huge. I was drifting toward biting the bullet and signing up for a FB account right when G+ was launched. The obvious superiority of the interface and capabilities compared to FB (as it seemed to me) convinced me just how terrible FB really is.
In the end, the network effects killed it, I think. Many of my friends had G+ accounts, but they all also used their FB accounts to interact with family and other groups of people. While they may or may not have felt that G+ had technical advantages, it was not worth the effort to be simultaneously on FB and G+.