Here's an ultra-condensed, slightly re-ordered version of the Q&A:
Q: Isn't this just an interstitial?
A: No. We donâ(TM)t like interstitials either. They sit between you and the content and require another click and new pageload before you can proceed to the article.
Q: How can I skip the Canvas ad and read the article?
A: As soon as the page loads you can move your cursor to the article and it will slide back over the Canvas ad. Pro tip: hit the âcâ(TM) key on your keyboard and the article will move in or out right away. Try it now to see how it works!
I'm sorry, how is this functionally different from an interstitial? And no, Boris, you may not answer "because it uses canvases," because HTML5 and Javascript can trigger reloads on their own.
My current default browsing environment is the following:
- Firefox with NoScript, Classic Theme Restorer, and Status-4-Evar
- Pale Moon with NoScript (I'm heavily considering abandoning Firefox entirely, aside from obligatory browser compatibility testing)
- In ultra-extenuating circumstances, elinks (this is what I have to use for my local newspaper's website when I have to perform the 1 odd search every 3 months for a police blotter story. Their website forces a navigation forward saying that the browser is broken, and elinks handles it in the most graceful fashion when I click the "Back" button. The Boston Globe is far less annoying for odd searches, and if a newspaper truly wants to paywall their content, they can go with the Rupert Murdoch method and refrain from sending the full article text in the base HTML.)
I had the page for the Q&A open, and I went to NoScript and clicked "Temporarily allow all this page"; what a mistake that was. It proceeded to chug, and take almost 25 seconds to load an abomination of 78 scripts among 21 external domains (20 if I count "tnwcdn.com" as internal), and it took 4 different stages of "Temporarily allow all this page" to allow everything. It's a veritable cross-site scripting nightmare, and the end result is a full-page ad (sometimes video or with semi-transparent animated layers) covering 92% to 99% of the page, with the far right edge consisting of the article dangling annoyingly in a sine-wave oscillation on the right half. It was so disgusting, I had to click "Revoke Temporary Permissions" to restore some visual sanity, and make me not want to "kill -9" Firefox out of spite.
I'm going to be brutally honest: this is the kind of website design that led me to browse the web the way I do now: Flash disabled unless I specifically enable it, and NoScript set with its ultra-agressive rules. I don't even need AdBlock, because NoScript takes care of the most annoying elements powered by the reckless abuse of Javascript in modern website design. If there's a regular banner ad that isn't Javascript, I'll see it, and if it's really good, there's a faint chance I might click it. If there's a page whose core content can't be rendered without any of these ultra-annoying elements, I leave, never come back, and tell all my friends how disgusting the page is (as I will do for The Next Web; there are plenty of other tech blogs that don't stoop this low).
I'm also getting really tired of the overuse of slide animations in HTML5/Javascript website design. If I were to make a listicle of the worst HTML5/Javascript abominations, The Next Web's design decisions here would be number 1.
I'm also insulted by TNW's proselytization about ads, because they've been so deep in the marketing tank due to their financial position (they have to get funding to keep their website running, and they're hopelessly stuck in the web ad arms race), their undying love for annoying touch-centric webpage design (their "about" page ( http://thenextweb.com/about/ ) has a static non-scrolling background in the top 20%; that's one of the oldest asinine elements of ultra-touch-hipsterish web design that has been plaguing websites since 2011; Vox is one of the other most prominent offenders), and their denial of the possibility of running a tech blog with a moderate-to-low amount of understated, non-annoying advertising. It's sad that classy sites like GigaOm have died off, and we're left with this HTML5 / Javascript / hyper-ad-infused junk like Vox, TNW, TechCrunch, and other asinine prisoner-to-fads tech news websites that I can't name off the top of my head because I stopped visiting them entirely for the past year.
And yes, I'm saying this knowing that Slashdot is now just a proxy for Dice to channel lots of job applicant market research. The number of stealth Dice articles in the past week has been disgusting.