See, I understand the mentality that drives someone to spend more for a product, so they don't look like a "poor person". I even understand that people are happy to pay more for status or premium, etc.
The point I'm trying to make is that Apple fans go one step (or more maybe?) further than simply justifying the higher price - they go to the point of claiming that Apple's higher profit margin = a win for them, the Apple consumer. It doesn't. It equals a win for Apple.
Unless they own Apple shares, Apple's profits are not a reason for Apple's consumers to be proud, yet somehow, at every iPhone launch, Tim Cook (or Steve Jobs) gets up and says "we made x billion profit this year" and the crowd goes berserk. The Daring Fireballs of the world cheer *Apple's* profits as somehow *their own personal* victory over other people's consumer choices. "Apple made more money than Samsung so I am correct for buying an iPhone and you are foolish for buying a Galaxy".
That aside, how is the Nexus 6? I have been seriously considering buying one, if Google ever remember to release them in Australia but I've heard they suffer from lag and poor battery, due to the quad-hd screen?