Apple's 50th anniversary got celebrated in weird and wild ways. CEO Tim Cook posted a special 30-second video rewinding backwards through the years of Apple's products until it reaches the Apple I. Podcaster Lex Fridman noticed if you play the sound in reverse, "It's the Think Different ad music, pitched up." TechRadar played seven 50-year-old Apple I games on an emulator, including Star Trek, Blackjack, Lunar Lander, and of course, Conway's Game of Life.

And Macworld ranked Apple's 50 most influential people. (Their top five?)

5. Tony Fadell (iPhone co-creator/"father of the iPod")
4. Sir Jony Ive
3. Steve Wozniak
2. Tim Cook
1. Steve Jobs

One of the most thoughtful celebraters was David Pogue, who's spent 42 years of writing about Apple (starting as a MacWorld columnist and the author of Mac for Dummies, one of the first "...For Dummies" books ever published in the early 1990s.) Now 63 years old, Pogue spent the last two years working on a 608-page hardcover book titled Apple: The First 50 Years. But on his Substack Pogue contemplated his own history with the company — including several interactions with Steve Jobs. Pogue remembers how Jobs "hated open systems. He wanted to make self-contained, beautiful machines. He didn't want them polluted by modifications."

The tech blog Daring Fireball notes that Pogue actually interviewed Scott Forstall (who'd led the iPhone's software development team) for his new book, "and got this story, about just how far Steve Jobs thought Apple could go to expand the iPhone's software library while not opening it to third-party developers." "I want you to make a list of every app any customer would ever want to use," he told Forstall. "And then the two of us will prioritize that list. And then I'm going to write you a blank check, and you are going to build the largest development team in the history of the world, to build as many apps as you can as quickly as possible." Forstall, dubious, began composing a list. But on the side, he instructed his engineers to build the security foundations of an app store into the iPhone's software-"against Steve's knowledge and wishes," Forstall says. [...]

Two weeks after the iPhone's release, someone figured out how to "jailbreak" the iPhone: to hack it so that they could install custom apps. Jobs burst into Forstall's office. "You have to shut this down!" But Forstall didn't see the harm of developers spending their efforts making the iPhone better. "If they add something malicious, we'll ship an update tomorrow to protect against that. But if all they're doing is adding apps that are useful, there's no reason to break that." Jobs, troubled, reluctantly agreed.

Week by week, more cool apps arrived, available only to jailbroken phones. One day in October, Jobs read an article about some of the coolest ones. "You know what?" he said. "We should build an app store."

Forstall, delighted, revealed his secret plan. He had followed in the footsteps of Burrell Smith (the Mac's memory-expansion circuit) and Bob Belleville (the Sony floppy-drive deal): He'd disobeyed Jobs and wound up saving the project.
In fact, the book "includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives" (according to its description on Amazon). Pogue's book even revisits the story of Steve Jobs proving an iPod prototype could be smaller by tossing it into an aquarium, shouting "If there's air bubbles in there, there's still room. Make it smaller!" But Pogue's book "added that there's a caveat to this compelling bit of Apple lore," reports NPR.

"It never actually happened. It's just one more Apple myth."

Apple's 50th anniversary is this week — and Fast Company's Harry McCracken just published an 11,000-word oral history with some fun stories from Apple's earliest days and the long and winding road to its very first home computers: Steve Wozniak, cofounder, Apple: I told my dad when I was in high school, "I'm going to own a computer someday." My dad said, "It costs as much as a house." And I sat there at the table — I remember right where we were sitting — and I said, "I'll live in an apartment." I was going to have a computer if it was ever possible. I didn't need a house.
Woz even remembers trying to build a home computer early on with a teenaged Steve Jobs and Bill Fernandez from rejected parts procured from local electronics companies. Woz designed it — "not from anybody else's design or from a manual. And Fernandez was one of those kids that could use a soldering iron." Bill Fernandez: The computer was very basic. It was working, and we were starting to talk about how we could hook a teletype up to it. Mrs. Wozniak called a reporter from the San Jose Mercury, and he came over with a photographer. We set up the computer on the floor of Steve Wozniak's bedroom.

Well, the core integrated circuit that ran the power supply that I built was an old reject part. We turned on the computer, and the power supply smoked and burnt out the circuitry. So we didn't get our photos in the paper with an article about the boy geniuses.
But within a few years Jobs and Wozniak both wound up with jobs at local tech companies. Atari cofounder Nolan Bushnell remembers that Steve Jobs "wasn't a good engineer, but he was a great technician. He was pristine in his ability to solder, which was actually important in those days." Meanwhile Allen Baum had shared Wozniak's high school interest in computers, and later got Woz a job working at Hewlett-Packard — where employees were allowed to use stockroom parts for private projects. ("When he needed some parts, even if we didn't have them, I could order them.") Baum helped with the Apple I and II, and joined Apple a decade later.

Wozniak remembers being inspired to build that first Apple I by the local Homebrew Computing Club, people "talking about great things that would happen to society, that we would be able to communicate like we never did [before] and educate in new ways. And being a geek would be important and have value." And once he'd built his first computer, "I wanted these people to help create the revolution. And so I passed out my designs with no copyright notices — public domain, open source, everything. A couple of other people in the club did build it."

But Woz and Jobs had even tried pitching the computer as a Hewlett-Packard product, Woz remembers: Steve Wozniak: I showed them what it would cost and how it would work and what it could do with my little demos. They had all the engineering people and the marketing people, and they turned me down. That was the first of five turndowns from Hewlett-Packard. Steve Jobs and I had to go into business on our own.
In the end, Randy Wigginton, Apple employee No. 6 remembers witnessing Jobs, Wozniak, and Ronald Wayne the signing of Apple's founding contract, "which is pretty funny, because I was 15 at the time." And it was Allen Baum's father who gave Wozniak and Jobs the bridge loan to buy the parts they'd need for their first 500 computers.

After all the memories, the article concludes that "Trying to connect every dot between Apple, the tiny, dirt-poor 1970s startup, and Apple, the $3.7 trillion 21st-century global colossus, is impossible." But this much is clear: The company has always been at its best when its original quirky humanity and willingness to be an outlier shine through.

Mark Johnson, Apple employee No. 13: I was in Cupertino just yesterday. It's totally different. They own Cupertino now.

Jonathan Rotenberg, who cofounded the Boston Computer Society in 1977 at age 13: People want to hate Apple, because it is big and powerful. But Apple has an underlying moral purpose that is immensely deep and expansive...

Mike Markkula, the early retiree from Intel whose guidance and money turned the garage startup into a company: The culture mattered. People were there for the right reasons — to build something transformative — not just to make money. That alignment produced extraordinary results...

Steve Wozniak: Everything you do in life should have some element of joy in it. Even your work should have an element of joy... When you're about to die, you have certain memories. And for me, it's not going to be Apple going public or Apple being huge and all that. It's really going to be stories from the period when humble people spotted something that was interesting and followed it

I'll be thinking of that when I die, along with a lot of pranks I played. The important things.

Apple unveiled new device-level age restrictions in the UK on Wednesday. "After downloading a new update, users will now have to confirm that they are 18 or older to access unrestricted features," reports Gizmodo.

"Users will be able to confirm their age with a credit card or by scanning an ID." For those underage or who have not confirmed their age, Apple will turn on Web Content Filter and Communication Safety, which will not only restrict access to certain apps or websites, but will also monitor messages, shared photo albums, AirDrop, and FaceTime calls for nudity. Apple didn't specify exactly which services and features are banned for under-18 users, but it will likely be in compliance with UK legislation...

The British government does not require Apple and other OS providers to institute device-level age checks, but it does restrict minor access to online pornography under the Online Safety Act, which passed in 2023. So far, that restriction has only been implemented at the website level, but UK officials have been worried about easy loopholes to evade the age restrictions, like VPNs.

The broader tech industry has been campaigning for some time to use device-level age checks instead in response to the rising tide of under-16 social media and internet bans around the world. Last month, in a landmark social media trial in California, Meta CEO Mark Zuckerberg also supported this idea, saying that conducting age verification "at the level of the phone is just a lot clearer than having every single app out there have to do this separately." Pornhub-operator Aylo had advocated for device-level restrictions in the UK as well, and even sent out letters to Apple, Google, and Microsoft in November asking for OS-level age verification...

The most obvious question: Could this be brought stateside?

An anonymous Slashdot reader writes: ClickFix attacks are ramping up. These attacks have users copy and paste a string to something that can execute a command line — like the Windows Run dialog, or a shell prompt.

But MacRumors reports that macOS 26.4 Tahoe (updated earlier this week) introduces a new feature to its Terminal app where it will detect ClickFix attempts and stop them by prompting the user if they really wanted to run those commands.
According to MacRumors, the warning readers "Possible malware, Paste blocked."

"Your Mac has not been harmed. Scammers often encourage pasting text into Terminal to try and harm your Mac or compromise your privacy...."

There is also a "Paste Anyway" option if users still wish to proceed.

A workplace-device study says Windows PCs crash significantly more often than Macs, lag further behind on patching and encryption in some sectors, and are typically replaced sooner. TechSpot reports: Omnissa's 2026 State of Digital Workspace report outlines the IT challenges that various organizations face from the growing use of AI and the heterogeneous deployment of enterprise devices. The relative instability of Windows and Android is a recurring theme throughout the report. The company gathered telemetry from clients located across the globe in retail, healthcare, finance, education, government, and other sectors throughout 2025. The data suggests that IT administrators face frustrating security gaps due to inconsistent patching across a diverse mosaic of devices and operating systems.

Employee workflow disruption, often due to software issues, is one area of concern. The report found that Windows devices were forced to shut down 3.1 times more often than Macs. Windows programs also froze 7.5 times more often than macOS apps and needed to be restarted more than twice as often. Certain industries were also alarmingly lax in securing Windows and Android devices. More than half of Windows and Android devices in healthcare and pharma were five major operating system updates behind, likely leaving them more vulnerable to errors and malware. More than half of the desktops and mobile devices used for education were also unencrypted, putting students' privacy at risk.

Macs also last longer, being replaced every five years on average, compared to every three years for Windows PCs. Despite a recent backlash against Windows, driven by a push for digital sovereignty in countries such as Germany, Windows use on government devices actually doubled last year. Meanwhile, Macs using Apple's M-series chips showcase a significant thermal advantage, with an average temperature of 40.1 degrees Celsius, while Intel processors run at 65.2 degrees.

Apple has discontinued the Mac Pro and says it has no plans for future models. "The 'buy' page on Apple's website for the Mac Pro now redirects to the Mac's homepage, where all references have been removed," reports 9to5Mac. From the report: The Mac Pro has lived many lives over the years. Apple released the current Mac Pro industrial design in 2019 alongside the Pro Display XDR (which was also discontinued earlier this month). That version of the Mac Pro was powered by Intel, and Apple refreshed it with the M2 Ultra chip in June 2023. It has gone without an update since then, languishing at its $6,999 price point even as Apple debuted the M3 Ultra chip in the Mac Studio last year.

Apple reportedly has full access to customize Google's Gemini model, allowing it to distill smaller on-device AI models for Siri and other features that can run locally without an internet connection. MacRumors reports: The Information explains that Apple can ask the main Gemini model to perform a series of tasks that provide high-quality results, with a rundown of the reasoning process. Apple can feed the answers and reasoning information that it gets from Gemini to train smaller, cheaper models. With this process, the smaller models are able to learn the internal computations used by Gemini, producing efficient models that have Gemini-like performance but require less computing power.

Apple is also able to edit Gemini as needed to make sure that it responds to queries in a way that Apple wants, but Apple has been running into some issues because Gemini has been tuned for chatbot and coding applications, which doesn't always meet Apple's needs.

Apple is reportedly preparing to add search ads to Apple Maps, "and it could start to roll out to users by the summer," reports AppleInsider, citing sources from Bloomberg (paywalled). From the report: Apple will make an announcement as soon as March. This will bring ads to search queries within the navigation app, which will operate similar to Google's advertising system. Retailers and brands will be able to bid for ad spots located against search queries for specific terms, such as types of food or services. The winning bid will be able to show an ad at the top of the results, pointing to a related location for that business. Apple also announced in January that it would add more ads within the App Store, starting March in the UK and Japan.

An anonymous reader shared this report from the tech-news blog Neowin: Apple appears to have temporarily prevented apps, including Replit and Vibecode, from pushing new updates. Apple seems bothered by how apps like Replit present vibe-coded apps in a web view within the original app. This process virtually allows the app to become something else. And the new app isn't distributed via the App Store, but it still runs on the user's device... [S]uch apps would also bypass the App Store Review process that ensures that apps are safe to use and meet Apple's design and performance standards...

According to the publication (via MacRumors), Apple was close to approving pending updates for such apps if they changed how they work. For instance, Replit would get the green light if its developers configure the app to open vibe-coded apps in an external browser rather than the in-app web view.

Vibecode is also close to being approved if it removes features, such as the ability to develop apps specifically for the App Store.

BrianFagioli writes: A new iOS exploit chain called DarkSword shows how attackers can break into certain iPhones, grab sensitive data like messages, credentials, and even crypto wallets, and then disappear without leaving obvious traces. It targets older iOS 18 builds using Safari and WebGPU flaws to escape Apple's sandbox, which is pretty wild on its own, but what really stands out is how fast it works and how financially motivated these attacks have become. The takeaway is simple but important, update your iPhone ASAP and don't assume mobile devices are somehow safer than desktops anymore.

An anonymous reader quotes a report from Ars Technica: Musi, a free music streaming app that had tens of millions of iPhone downloads and garnered plenty of controversy over its method of acquiring music, has lost an attempt to get back on Apple's App Store. A federal judge dismissed Musi's lawsuit against Apple with prejudice and sanctioned Musi's lawyers for "mak[ing] up facts to fill the perceived gaps in Musi's case."

Musi built a streaming service without striking its own deals with copyright holders. It did so by playing music from YouTube, writing in its 2024 lawsuit against Apple that "the Musi app plays or displays content based on the user's own interactions with YouTube and enhances the user experience via Musi's proprietary technology." Musi's app displayed its own ads but let users remove them for a one-time fee of $5.99. Musi claimed it complied with YouTube's terms, but Apple removed it from the App Store in September 2024. Musi does not offer an Android app. Musi alleged that Apple delisted its app based on "unsubstantiated" intellectual property claims from YouTube and that Apple violated its own Developer Program License Agreement (DPLA) by delisting the app.

Musi was handed a resounding defeat yesterday in two rulings from US District Judge Eumi Lee in the Northern District of California. Lee found that Apple can remove apps "with or without cause," as stipulated in the developer agreement. Lee wrote (PDF): "The plain language of the DPLA governs because it is clear and explicit: Apple may 'cease marketing, offering, and allowing download by end-users of the [Musi app] at any time, with or without cause, by providing notice of termination.' Based on this language, Apple had the right to cease offering the Musi app without cause if Apple provided notice to Musi. The complaint alleges, and Musi does not dispute, that Apple gave Musi the required notice. Therefore, Apple's decision to remove the Musi app from the App Store did not breach the DPLA."

Apple has quietly announced the AirPods Max 2, featuring improved active noise cancellation, an H2 chip, and new features like adaptive audio and AI-powered real-time translation. Like the original model, these headphones start at $549. The Verge reports: As noted by Apple, the AirPods Max 2 offer active noise-cancellation that's 1.5 times more effective when compared to its predecessor. Transparency mode, which allows you to hear your surroundings while wearing the headphones, also sounds "more natural" with the AirPods Max 2, according to Apple.

The AirPods Max 2 support 24-bit, 48kHz lossless audio when connected with a USB-C cable, as well as offer up to 20 hours of listening time on a single charge. Other capabilities include loud sound reduction, a camera remote feature that works by pressing the digital crown to take a photo or start a recording, as well as a personalized volume feature that "automatically fine-tunes the listening experience" based on your preferences over time.

"The new MacBook Air and MacBook Pro models feature a keyboard change," reports MacRumors: On the U.S. English version of the new MacBook Air and MacBook Pro keyboards, the tab, caps lock, shift, return, and delete keycaps now have glyphs on them. On previous-generation models, these keys are labeled with text instead... Given the U.S. English keyboard layout is the default option for MacBook Air, MacBook Pro, and MacBook Neo models sold in Canada, Australia, New Zealand, and Singapore, this change effectively extends to those countries and a few others.
"Apple already uses glyph-based key labels on several European keyboard layouts," notes The Mac Observer, "including British English versions of the MacBook. Because of this, the design will feel familiar to many users outside the United States."

The change was noticed last week by Chicago-based X.com/YouTube user "Mr. Macintosh", who makes how-to videos about now and old Macs.

Apple will cut its App Store commission in China from 30% to 25% starting March 15, with small-business and mini-app rates dropping from 15% to 12%. AppleInsider reports: Chinese regulators have been back and forth with Apple in recent years over the 30% App Store commission. The latest publicly known pressure occurred after President Trump slammed the country with seemingly random and outrageous tariffs in 2025. While nothing much else has happened in the public eye in the year since, Apple has announced a new commission rate via its developer blog. The new rates go into effect on March 15.

The current standard 30% rate is dropping to 25% for in-app purchases and paid app transactions. The Small Business Program and Mini Apps Partner Program will see rates drop from 15% to 12%. That lower rate applies to auto-renewals of in-app purchase subscriptions after the first year. Mini Apps are for transactions found in super apps like those popularized in China. [...] Developers will need to sign the updated terms, but the new rates are applied automatically. It is unclear if these new changes will prevent regulatory action from China.

Early benchmarks show the A18 Pro-powered MacBook Neo beating every current x86 CPU in single-core Cinebench performance, including chips from Intel and AMD. Notebookcheck reports: We have performed a couple of benchmarks and were particularly impressed by the single-core performance. Not in the short Geekbench test, but in Cinebench 2024, where a single-core test takes about 10 minutes. The A18 Pro consumes between 3.5-4 Watts in this scenario and scores 147 points. This means it is faster than every other x86 processor in our database, including the two desktop processors Intel Core Ultra 9 285K & AMD Ryzen 9 9950X3D. This also means the MacBook Neo beats every modern mobile processor from AMD, Intel and also Qualcomm, even though the upcoming Snapdragon X2 chips should be a bit faster. The A18 Pro is also slightly faster than Apple's own M3 generation in this scenario. Further reading: ASUS Executive Says MacBook Neo is 'Shock' to PC Industry