Best Web Analytics Software for WordPress

Find and compare the best Web Analytics software for WordPress in 2025

Use the comparison tool below to compare the top Web Analytics software for WordPress on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.

  • 1
    New Relic Reviews
    Top Pick
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    New Relic offers an all-encompassing suite of web analytics tools aimed at enhancing the performance and user experience of your enterprise website. Our integrated data platform consolidates telemetry information from web servers, equipping you with robust full-stack analysis capabilities that provide in-depth understanding of website traffic patterns, user interactions, and performance indicators. Tailored for large-scale enterprises, New Relic's solutions feature real-time monitoring, automated notifications, and customizable dashboards that empower you to proactively oversee and refine your website, boost user engagement, and increase conversion rates. Streamline your web analytics process, optimize operational efficiency, and uncover valuable insights with New Relic's cutting-edge web analytics offerings, specifically designed for the needs of large organizations.
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    Semrush Reviews
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    Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.
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    TrafficGuard Reviews
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    TrafficGuard

    TrafficGuard

    Free for up to $2.5k ad spend
    89 Ratings
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    With TrafficGuard, you can put an end to the worry of polluted traffic disrupting your campaign success. Our advanced ML/AI-powered technology identifies and blocks both simple and complex fraudulent traffic in real time, ensuring your ad spend targets genuine, high-quality clicks and conversions. This leads to better campaign outcomes and an enhanced return on ad spend (ROAS). This robust solution safeguards every dollar of your advertising budget, allowing you to concentrate on reaching your marketing objectives without stress. Let TrafficGuard handle ad fraud protection, so you can confidently manage your: Google Search (PPC) campaigns Mobile user acquisition campaigns Affiliate spending Social media advertising In addition to our technology, we provide expert campaign management and exceptional customer support, making us a reliable partner for all your ad fraud protection needs.
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    Google Analytics Reviews
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    Familiarize yourself with your clientele for a more profound insight into their behaviors. Google Analytics equips you with essential, cost-free resources to evaluate your business data seamlessly in a single platform. The newest version, Google Analytics 4 (GA4), enhances the previous analytics system by offering a more in-depth and holistic view of user interactions on both websites and applications. Emphasizing user privacy, GA4 utilizes event-driven tracking rather than traditional session-based methods, facilitating a more versatile and nuanced approach to data gathering. It introduces sophisticated capabilities such as tracking across different platforms, insights powered by machine learning, and predictive analytics to aid businesses in comprehending customer pathways and making informed decisions based on data. Additionally, with its improved compatibility with Google Ads and the ability to customize reports, GA4 empowers companies to refine their marketing strategies while remaining compliant with changing privacy standards, ultimately leading to more effective customer engagement. As businesses continue to adapt to the digital landscape, leveraging these tools will be crucial for sustained success.
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    Piwik PRO Reviews

    Piwik PRO

    Piwik PRO

    $500 per month
    1 Rating
    Introducing the ultimate analytics platform tailored specifically for industries that prioritize data sensitivity. With Piwik PRO, you can monitor user interactions even in the most secure environments while ensuring adherence to privacy standards, whether you opt for an on-premises setup or a cloud solution. It guarantees full compliance with global privacy and security regulations, making it simple to navigate stringent data protection laws. This includes compliance with various regulations from the United States and across Europe, such as GDPR, HIPAA, and more, alongside specific laws from countries like China and Russia. Piwik PRO ensures that you retain complete ownership of your data, as none is transmitted to external servers or third parties, regardless of whether you use the On-Premises or Cloud option. By leveraging the Piwik PRO Analytics Suite, you can merge the data you collect to create precise customer profiles and analyze user behavior with remarkable detail. Integrate first-party data seamlessly from diverse sources such as web analytics, your organization’s CRM, offline data (including CSV files), forms, and beyond. This holistic approach allows for a thorough understanding of your customers’ behavior patterns. Ultimately, Piwik PRO empowers you to make informed decisions backed by comprehensive insights into your audience.
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    Clixtell Reviews

    Clixtell

    Clixtell

    $15.00/month
    Clixtell is a software-as-a-service company that provides advanced solutions for businesses and digital marketing agencies. * Click Fraud Detection Software, Prevention & Protection Software * Call Tracking & Analytics Software * Website Video Recorder Clixtell's innovative tools for online advertising in digital era have earned it a global reputation as a company that is constantly growing and improving. It strives to provide a safe and transparent advertising experience for all businesses. Clixtell assists businesses in optimizing and protecting PPC campaigns, tracking calls, increasing sales & profit, and improving customer retention. We offer custom-made solutions for both digital marketing agencies and small businesses around the world. Flexible and cost-effective plans that are flexible and affordable can be tailored to each customer's specific needs and expertise.
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    Agile CRM Reviews
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    Agile CRM

    Agile CRM

    $8.99 per user per month
    9 Ratings
    Comprehensive CRM Solution. Streamline your sales, marketing, and customer service efforts on a single platform. Prevent data breaches and maintain uniform messaging across all channels. Take advantage of Agile's contemporary features and integrations, along with straightforward setup and excellent support, all at a competitive price. This cloud-based SaaS platform is designed to be mobile-friendly, efficient, and user-friendly. Agile CRM provides an array of ready-to-use email marketing templates to help your business achieve a polished and professional aesthetic. Explore Agile’s selection of email marketing template examples, choose your desired template, craft your message, and schedule it for automated delivery. Additionally, you can design custom templates—no coding skills necessary—that incorporate your brand identity for enhanced effectiveness. Experience the benefits of Agile's innovative features and seamless integrations while enjoying easy implementation and responsive support at an economical price point. With its cloud-based nature, this SaaS service is not only fast and simple but also adaptable for mobile use, ensuring you can manage your business on-the-go.
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    Smartlook Reviews
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    Smartlook

    Smartlook

    $39 per month
    8 Ratings
    Smartlook is a mobile analytics solution that helps websites and apps to understand the whys behind users' actions. It has helped over 300,000 companies of all sizes and industries. You can eliminate the guesswork and find real, actionable reasons. Smartlook offers a unique way to understand user behavior at the micro-level. Smartlook's always-on visitor recordings allow you to see every visitor on your website or app. Automatic event tracking allows you to track how and when your visitors do certain things. To see conversion rates and uncover why people are churning, you can create conversion funnels. Heatmaps for websites provide mass data about where people click, scroll and hover on your pages. Smartlook was ranked among the Top 100 Software Products in 2019 G2 Crowd Awards. It serves customers such as O2, Miele and Hyundai. It can also record Unity-engine games.
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    Hotjar Reviews
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    Hotjar

    Hotjar

    $99 per month
    7 Ratings
    Gain a deeper insight into your website's user experience without being overwhelmed by data. While traditional web analytics tools focus on traffic metrics, they fail to capture the true actions of your users—this is where Hotjar comes into play. Monitor key indicators like Customer Satisfaction (CSAT), Net Promoter Score (NPS®), and the Voice of Customer (VOC) to gain a clearer understanding of user sentiment. Remove the uncertainty by utilizing Session Recordings to observe how individuals interact with your platform, allowing you to empathize with their challenges. By analyzing user behavior and posing the right questions at crucial moments, you can enhance engagement. Hotjar seamlessly integrates with most popular platforms, making it easy to visualize user actions. This visual representation of clicks, taps, and scrolling provides invaluable insights into user motivations and preferences. Furthermore, by viewing recordings of actual visitor interactions, you can accurately identify areas for improvement and better cater to your audience's needs. Ultimately, Hotjar empowers you to create a more user-centered experience.
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    WebMaxy Analyzer Reviews
    Webmaxy Analyzer is a user behavior analytical tool that provides an in-depth analysis of your website visitors. You get various functionalities, like session replays, heatmaps, form analysis, surveys & polls, funnel view, and user insights. By analyzing qualitative data, you can understand your customers better and improve your website conversion rate. With Webmaxy Analyzer, you can make data-driven decisions and refine your business strategies accordingly. WebMaxy Analyzer is used by digital marketers, owners, product marketers, and other decision-makers to make an informed decision. It is simple to use, powerful, and easily integrates with your present tech sack. It helps you find the missing dots in analyzing user behavior. Get qualitative data that improve your web app and website by understanding how your users interact with your website and where they click through heatmaps, you can position your CTAs accordingly. Webmaxy analyzer can help you make data-driven & informed decisions. With Webmaxy Analyzer, you can know and understand your visitors, enhance their website experience and boost conversion rates. Top Features- Behavior Analytics Session Replay Heatmap Form Analyzer User Insight
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    ContentKing Reviews
    ContentKing is a cloud platform that can be used by enterprises for real-time SEO auditing and content change tracking. Every unintended change can be a liability when search engines visit your website multiple times per day. With 24/7 Monitoring and Alerting, you can increase and maintain your search visibility while maintaining full situational awareness. ContentKing is the world's first search engine that allows you to identify problems before they affect your rankings. Search engines don't sleep.
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    TWIPLA Reviews

    TWIPLA

    TWIPLA

    $2.39 per month
    4 Ratings
    Learn more at TWIPLA.com. 𝗧𝗛𝗘 𝗖𝗢𝗠𝗣𝗟𝗘𝗧𝗘 𝗪𝗘𝗕𝗦𝗜𝗧𝗘 𝗜𝗡𝗧𝗘𝗟𝗟𝗜𝗚𝗘𝗡𝗖𝗘 𝗣𝗟𝗔𝗧𝗙𝗢𝗥𝗠 Finally get the full web analytics picture - no consent needed. Losing trackable data due to missing consent was a major challenge for businesses but we’ve solved it. • Real-time analysis of your web presence - complete site KPIs without sampling or reporting delays • Features include heatmaps, session replays, funnels, eCommerce analytics, and a survey tool • Adopt a cookieless suite that respects all data protection laws, including CCPA, GDPR, and ePrivacy Choose a platform that provides all the guidance you need to optimize web performance and get the most out of your data. Go privacy-perfect and see 100% of traffic - 4x more than alternatives, with no cookie banner required. Use intuitive behavior analytics to map the full visitor journey, from channel of origin to where they go after leaving your site. Find custom dashboards, event tracking, and advanced segmentation that tailor functionality to your needs. Get started today and have all the collaborative tools for customer experience analytics and conversion rate optimization.
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    Woopra Reviews
    Woopra is a Customer Journey Analytics platform that helps companies understand, analyze and retain customers. The platform is designed for optimization and growth across the entire customer lifecycle. The platform uses individual-level data to generate aggregate analytics reports that provide full lifecycle insights and bridge departmental gaps. Woopra's proprietary tracking technology tracks your usage across your website and mobile apps. The platform also offers 51+ integrations with partners like Salesforce, Marketo and Intercom. This allows you to seamlessly unify disparate data points across tools or teams.
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    MonsterInsights Reviews

    MonsterInsights

    MonsterInsights

    $99.50 per year
    4 Ratings
    MonsterInsights stands out as the premier Google Analytics plugin for WordPress, boasting a range of features that enhance its usability and effectiveness. With effortless setup for universal tracking across various devices and campaigns, users can begin their analytics journey without the need for coding. The plugin allows users to view website analytics reports directly within the WordPress dashboard, offering actionable insights to improve performance. You can monitor real-time statistics within WordPress to observe online activity and user engagement. It also facilitates one-click enhanced eCommerce tracking for platforms like WooCommerce, Easy Digital Downloads, and MemberPress. Furthermore, MonsterInsights provides in-depth statistics for individual posts and pages, enabling you to identify the most visited content on your site. The plugin automatically tracks clicks on affiliate links, banner ads, and other external links, ensuring comprehensive link tracking. Additionally, it simplifies compliance with GDPR and other privacy laws, taking the hassle out of regulatory requirements. Overall, MonsterInsights is designed to empower WordPress users with insightful analytics seamlessly integrated into their existing workflow.
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    CANDDi Reviews

    CANDDi

    Campaign and Digital Intelligence

    £149/month
    4 Ratings
    CANDDi is the best visitor tracking tool available. We show you the companies that visit your site, just like all the other options. But we can also show you the individuals. You can be alerted immediately if a high-value person visits your website and see which pages they visited. This is how you can reach the right person directly with a pitch tailored to their interests. CANDDi's unique platform is fully compliant with data regulations. We will only share personal data if it has been collected using one of our many GDPR compliant data capture methods.
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    Plerdy Reviews
    Plerdy – Multifunctional SaaS solution to improve conversions on websites. Heatmaps - We can see exactly where clicks took place on the website. All clicks are recorded and displayed in real-time. This allows you to see how users interact with the website. Popup smart forms - Create and display pop-up forms quickly on your website without the need for a designer or developer. Example: The popup form to collect leads from the website. Offer to users when they abandon shopping cart. - SEO-alerts: This tool continuously analyzes your website's SEO factors and sends you regular notifications about any changes. To determine what can be optimized, it checks keywords, titles and tags. This provides aggregated and on-page statistics that can be used to evaluate your web resource.
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    Kissmetrics Reviews

    Kissmetrics

    Kissmetrics

    $500.00/month
    2 Ratings
    Boost your growth by gaining insights into your website and applications. Kissmetrics is perfectly tailored for SaaS product and marketing teams, providing essential data to help you attract qualified leads, turn more trial users into paying clients, and minimize churn rates. Additionally, Kissmetrics caters to ecommerce product and marketing teams by offering the insights necessary to enhance your checkout process, transform more visitors into repeat customers, and maximize the lifetime value of each client. By leveraging these analytics, businesses can make informed decisions that drive long-term success.
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    Siteimprove Reviews
    Transform your website into a valuable resource with Siteimprove, the comprehensive website management solution tailored for businesses facing modern digital challenges. This innovative platform equips organizations with a suite of tools to enhance content quality and design, increase search engine visibility, adhere to data privacy regulations, and monitor website performance—all from one convenient interface. By leveraging Siteimprove, companies can ensure their online presence is not only effective but also compliant and optimized for success.
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    Lucky Orange Reviews

    Lucky Orange

    Lucky Orange

    $18.00/month
    1 Rating
    Do you know why someone left your website after completing a purchase? Lucky Orange knows the reason. Lucky Orange is simple to use and ready to go "outside the box". Every plan includes full access all of our features. * Dynamic Heatmaps: Navigate your website like a visitor. Data will be instantly populated for every drop-down, pop up, and hover-over menu. To identify potential problems and pain points, isolate traffic sources and visitors. * User Recordings: This acts as a DVR for your site, allowing you to view recordings and video playback of customers and visitors as they interact with your site. * Form Analytics: Learn which fields on your forms take too long to complete, repeat, or cause the most abandonment. * Live Chat: Quickly respond to questions and even "cobrowse" visitors * Surveys and Polls: Create popup poll questions for a page or for targeted visitors.
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    Yext Reviews
    Yext (NYSE: YEXT) offers a software platform that helps organizations deliver relevant, actionable answers everywhere their customers, employees, and partners look for information. Learn more at yext.com.
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    Clicky Reviews

    Clicky

    Clicky

    $79.99 per year
    1 Rating
    Clicky delivers real-time web analytics with exceptional detail, tracking individual visitors and their actions while filtering out bots and spam, complete with heatmaps and on-site analytics, along with uptime monitoring and much more. It stands out as the premier solution for real-time analytics. Through our white label service, you are empowered to brand the product as your own and sell it to your clients at a price you determine. This branding includes the ability to customize your company name, product name, domain name, logo, and certain UI aspects like color schemes. Additionally, an API is provided that allows you to automate the user and site registration workflow entirely. Clicky's white label service is hosted, relieving you of the burdens associated with server maintenance and updates. Every feature available in Clicky is included in the white label offering, with the exception of uptime monitoring, which cannot be rebranded due to its association with a third-party service. When Clicky introduces new features, your white label instance will receive these enhancements simultaneously, ensuring you are always up to date with the latest offerings. This seamless integration allows for a consistently high-quality experience for both you and your customers.
  • 22
    Microsoft Clarity Reviews
    See what your users want - with Microsoft Clarity our free visual web user behavior tool. Clarity is built to integrate with Google Analytics and goes behind the numbers of conventional tools to bring your data to life! Clarity is a super easy-to-use tool that captures how real people use your site through amazing features such as: Heatmaps: See at a glance which areas on your page drive the most engagement and how far your visitors scroll with Clarity instant heatmaps. Session Recordings: Find out what's working, learn what needs to be fixed, and test out new ideas. Save time by watching the most useful recordings identified Clarity. Pinpoint where users get frustrated through our awesome rage clicks, dead clicks, and quick backs filters. Clarity scales to support even the largest websites processing more than 1 petabyte of data without slowing down your site's performance. Stop guessing. Get Clarity. No sampling. Built on open source. GDPR and CCPA ready.
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    Albacross Reviews
    Introducing Albacross's Revenue Acceleration Platform, a powerful tool designed to help you capture demand from businesses and rapidly increase your revenue. This platform allows you to identify anonymous visitors to your website and engage with companies that exhibit strong purchasing intent but have yet to complete a conversion. By integrating Albacross seamlessly into your current systems, you can save valuable time and enhance operational efficiency. Our self-service account-based marketing features enable you to target specific companies with tailored advertisements, effectively reaching decision-makers. You can search for potential leads based on criteria such as industry, annual revenue, and location, while also taking advantage of our suite of complimentary tools to discover and filter high-value leads. Set your daily budget and determine the duration of your campaigns to showcase your impressive banner ads, supporting formats like JPG, PNG, and HTML5. Design engaging campaigns that not only capture interest but also drive conversions, reducing the time spent on prospecting while allowing you to focus on active buyers. Furthermore, our platform assists your success team in better retaining and upselling existing customers, ultimately contributing to greater overall business growth.
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    Chartbeat Reviews
    Chartbeat, the content intelligence platform that publishers use, empowers media companies with real-time and historical editorial data across desktop, mobile, and social platforms. Chartbeat is a digital publishing platform that helps organizations understand what keeps people interested in their content. Chartbeat partners with 60+ media brands in 60+ countries. Its real-time and historic dashboards, in-depth headline tests and in-page optimization tools as well as robust reporting help the world's top media organizations to understand, measure and build business value from the attention they receive through written and video content.
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    ExactMetrics Reviews
    Set up robust Google Analytics tracking features effortlessly in just a few clicks, eliminating the need for a developer. Access your Google Analytics reports directly from your WordPress dashboard, gaining valuable insights into user behavior. Discover who is visiting your website, their activities, their sources of traffic, and how they arrived at your site. Obtain in-depth analytics for every post, page, and product, enabling you to identify the most frequented sections and areas of your site. Effortlessly monitor clicks on affiliate links, banner ads, and other external links through enhanced link attribution. Ensure compliance with GDPR, CCPA, and other privacy laws automatically for Google Analytics. Benefit from tailored tracking for authors, categories, tags, searches, custom post types, users, and various WordPress events. Additionally, you can activate A/B testing with Google Optimize and fine-tune speed and sampling rates alongside advanced performance settings for optimal results. This comprehensive setup not only simplifies data tracking but also enriches your understanding of user interactions on your site.
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