Best Supply-Side Platforms (SSP) for Salesforce

Are you finding it challenging to optimize yield across various channels, develop robust inventory and pricing strategies, and enhance your tracking and billing systems? These elements are essential for a thriving advertising enterprise. Understanding this need, Operative has created the Operative Digital Platform, tailored to align with your current operations while guiding you toward your future objectives. Although the thought of migration may be daunting, with Operative, you can be fully operational in as little as 8 weeks, thanks to our commitment to automation tools for migration and a reliable, scalable implementation process. There's no need to delay assessing your post-DSM landscape; you can transition to your new platform before the deadline, which will simplify reporting and streamline processes throughout the organization. Operative has consistently demonstrated success in helping clients achieve significant returns on investment by utilizing the Operative.One® platform to effectively manage their digital advertising operations, ensuring that your business is equipped for both present and future success. By choosing Operative, you position your business to thrive in an ever-evolving market.

With two decades of experience providing value to both digital and traditional publishers, we are primed to fast-track a range of opportunities that foster transformation and facilitate effective project execution. Our cross-platform order management system is enhanced by tailored ad-sales modules for Salesforce.com, which include sales funnel planning, custom interfaces, and seamless financial integration. COMS is compatible with all major CRM systems, including Salesforce. Acknowledging that billing often gets overlooked, we took the initiative to develop a financial management and accounts receivable module specifically tailored for the workflows of publishers. This module integrates seamlessly with leading ERP platforms such as Oracle, SAP, and QuickBooks, allowing for traditional and digital billing on a single invoice. To ensure consistency between your billing and reporting data, the Audience Platform consolidates all information in one location, guaranteeing perfect alignment across different platforms. This comprehensive solution not only streamlines operations but also enhances financial clarity for publishers navigating the complexities of today's market.