Best Social Media Monitoring Software for Hootsuite

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

Brandwatch is a leading Social Media Management and Consumer Intelligence solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Brandwatch offers one of the most unified social media management platforms around. You can discover, attract and engage with customers, and connect social data to what you already know, across departments and channels. You will love the easy-to-use interface, backed by our dedication to stellar support. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics.

Upfluence is the only platform that allows brands and agencies to turn their customers into sales-driving, influential influencers. The Upfluence platform allows you to search for influencers in any sector, language, or country on 7 social media platforms. You can also contact them at scale using an included CRM tool. You can also manage multiple influencer marketing campaigns simultaneously, automate all administrative tasks, and even international influencer payouts. You can also analyze the KPIs of any hashtags or campaigns through social listening. The software is completely independent of social media platforms, so it can't be interrupted by any other service. The company also offers managed services in five languages. There are offices in New York, Paris, Lyon (FR), and Lausanne, (CH).

It combines powerful analytics with extensive data sources and is easy to use. Mentionlytics is a Web and Social Media Monitoring Platform for any company size or individual. Monitor your brand, competitors and hashtags across multiple social media platforms. SIA, the A.I., also provides unique insights. Social Intelligence Advisor.

TrendSpottr operates as a cloud-based platform specializing in predictive analytics that provides real-time identification and forecasting of trends derived from extensive data sources, such as Twitter and Facebook. By leveraging TrendSpottr’s capabilities, clients and partners can proactively stay informed about emerging news, events, and influential figures that possess significant viral potential and market influence. This service is particularly valuable for financial firms, including hedge funds and investment managers, who seek early insights into specific stocks and broader economic events that could sway financial markets. Additionally, publishers and news organizations rely on TrendSpottr to unveil emerging narratives and happenings, allowing them to stay ahead of the news cycle and produce timely, pertinent content for their audiences. Moreover, marketers focused on content and social media utilize TrendSpottr to identify and disseminate trending, relevant content that resonates with their target demographic, thereby enhancing their engagement strategies. As a result, TrendSpottr plays a pivotal role in the information ecosystem by enabling various sectors to make informed decisions based on real-time data analysis.

CommandPost, a proprietary tool developed by CMP.LY, specializes in monitoring, measuring, and providing insights for managed social communications. This innovative platform offers immediate, actionable data regarding the individuals (who), the content (what), and the platforms (where) that contribute to your brand's social impact. By integrating your brand’s various channels with CommandPost, you acquire essential social marketing intelligence that allows you to identify your target audience, analyze effective content and strategies, and showcase your social return on investment. The solution is designed to be scalable and measurable, providing transparency regardless of whether you have a workforce of 100 employees or a network of over 1,000 influencers advocating for your brand. Moreover, CommandPost's multi-platform disclosure solutions ensure that your brand and its representatives can effectively communicate necessary legal information in a structured and clear manner, guaranteeing compliance with relevant regulations and adherence to best practices. Ultimately, CommandPost empowers brands to optimize their social marketing efforts and enhance their overall effectiveness in reaching their audience.