Best Social Media Analytics Tools for Hootsuite

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

Brandwatch is a leading Social Media Management and Consumer Intelligence solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Brandwatch offers one of the most unified social media management platforms around. You can discover, attract and engage with customers, and connect social data to what you already know, across departments and channels. You will love the easy-to-use interface, backed by our dedication to stellar support. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics.

Social insights for the most influential brands in the world Your reputation is everything. Protect it globally. Talkwalker is your additional set of eyes and ears. Its AI-powered analysis provides real-time insights into what's going on across all social channels and online media in 187 languages. This allows you to quickly identify and resolve issues before they become a crisis. Our proven KPI frameworks can help you benchmark your brand and campaigns. You can measure sentiment and brand health. You can connect social efforts to real business results, and receive instant reports from your management. Compare your results with the competition across all channels. Find out what customers think about your products and brands in real-time. Data-driven technology can help you maximize the social performance of communication campaigns. To increase your brand power, find the most influential stories and people who can help you. Quick Search allows you to spot the most popular stories in your industry and brand, right now.

NetBase Quid, the next generation platform for consumer and market intelligence, delivers contextual insights to reveal market trends, connect with consumers, understand the story behind the market, and connect with customers.