Through a network of individual distributors, emerging brands are able to have nationwide coverage. This allows for local production. Brimore was established in 2017 by Ahmed Sheikha, Mohamed Abdulaziz, and now has more than 700 employees. Milezmore is a logistical company that Milezmore spun-off. Brimore has seen 400x growth in its revenue and the number of suppliers and sellers since it began operations in 2017. Brimore is Africa’s social commerce platform and parallel distribution channel. It connects emerging brands with individual distributors in all 27 governorates of Egypt. Brimore offers a go to market solution for emerging brands with a network of 75,000 distributors, and 300+ suppliers. To make it possible for everyone to start, grow, and sustain their commerce business. To create a parallel distribution channel that relies on people who refer emerging brands and buy them. Assuring market penetration and offering income opportunities for low-income families.