Best Reverse ETL Tools for Iterable

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

RudderStack is the smart customer information pipeline. You can easily build pipelines that connect your entire customer data stack. Then, make them smarter by pulling data from your data warehouse to trigger enrichment in customer tools for identity sewing and other advanced uses cases. Start building smarter customer data pipelines today.

We are entering a new phase in the evolution of data-driven business scaling. In recent years, organizations have focused on gathering essential data and insights within their data warehouses to enhance Business Intelligence (BI) and Data Science capabilities. Leading companies in the Modern Data Stack movement are beginning to implement Reverse ETL processes that allow them to channel this data back into Marketing, Sales, and Support tools, thereby enhancing the effectiveness of these teams. Grouparoo facilitates this scaling process by simplifying integrations, making it accessible for companies to harness their data efficiently. Additionally, being an open-source solution, Grouparoo emphasizes flexibility and privacy, ensuring that users can tailor the platform to their specific needs. The foundation of Grouparoo is built on code, enabling seamless integration into your existing tech stack; you can develop locally, push your updates, and deploy effortlessly. Furthermore, its user-friendly web-based interface simplifies the generation of configuration files, accommodating even the most intricate schemas with ease. This adaptability positions Grouparoo as a key player in the modern data landscape.

Open up your data warehouse and execute SQL queries to synchronize the outcomes with the applications your team utilizes. Establish connections with databases such as Postgres, MySQL, Snowflake, Redshift, and SQL Server. Transfer data to platforms where your team operates, including Google Sheets, Excel, Slack, and email. You can also set your queries to execute at intervals of every hour, day, week, or even every five minutes, ensuring that your data remains consistently current. Collaborate with your peers by sharing, tagging, and exploring code created by team members, which prevents the need to rewrite code that has already been optimized by others. Use Snippets to share compact, reusable SQL components with your team, which can be particularly useful for automating tasks like date formatting or defining metrics. Additionally, imagine receiving an up-to-date Wall Street Journal article relevant to your company, seamlessly refreshed and sent to your inbox each day, keeping you informed without any extra effort. This streamlined process not only enhances productivity but also fosters collaboration and knowledge sharing among team members.

Effortlessly create, edit, and manage your data models without the hassle of needing another tool by using Weld. This platform is equipped with an array of features designed to streamline your data modeling process, including intelligent autocomplete, code folding, error highlighting, audit logs, version control, and collaboration capabilities. Moreover, it utilizes the same text editor as VS Code, ensuring a fast, efficient, and visually appealing experience. Your queries are neatly organized in a library that is not only easily searchable but also accessible at any time. The audit logs provide transparency by showing when a query was last modified and by whom. Weld Model allows you to materialize your models in various formats such as tables, incremental tables, views, or tailored materializations that suit your specific design. Furthermore, you can conduct all your data operations within a single, user-friendly platform, supported by a dedicated team of data analysts ready to assist you. This integrated approach simplifies the complexities of data management, making it more efficient and less time-consuming.

Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.

Census serves as an operational analytics platform that connects your data warehouse with your preferred applications. By ensuring that customer success, sales, and marketing teams share the same information, it keeps customer data consistently updated without needing any engineering assistance. With Census, SQL and dbt models from your data warehouse are effortlessly published without writing any code. You can avoid the hassle of interpreting external APIs and managing custom scripts, allowing you to concentrate on achieving your business objectives. Instead of dealing with "yet another source of truth," leverage the data already available in your warehouse. Census seamlessly integrates with your current infrastructure; simply choose a destination app, map the data, and it's all set. Your data can be more than just quarterly reports; Census enables everyone in your organization to take initiative. With live metrics accessible in every application, you can enhance your business operations, resulting in increased user satisfaction and higher revenue. Moreover, this streamlined approach not only fosters collaboration among teams but also drives innovation by making data-driven decisions simpler and more effective.

Access customer information seamlessly from your app database, data warehouses, spreadsheets, or various APIs without the need for coding. Experience a real-time overview of essential customer data directly within platforms like Salesforce, Marketo, HubSpot, and other business systems. Effortlessly consolidate data from multiple sources—be it databases, data warehouses, spreadsheets, or APIs—automatically. You can select specific fields for synchronization, ensuring you receive only the most relevant data. With just a click, integrate your preferred tools into the workflow. Utilize a simple point-and-click interface to transfer necessary data from your databases and spreadsheets to your business applications. This setup empowers your customer success and sales teams by providing them with a comprehensive view of customer data directly within their sales CRM. Benefit from automatic synchronization of information across data warehouses and databases to all your business systems and spreadsheets. Additionally, enjoy the convenience of having all proprietary user and company attributes automatically updated in your CRM. Your support team will also gain immediate access to the vital customer data they require directly from their support system, enhancing overall efficiency and collaboration.