Create limitless geofences around areas that are likely to attract foot traffic from your desired audience. Combine various factors such as frequency, IDFA lists, IP targets, geographical locations, third-party data segments, and more to enhance targeting. The reporting will detail performance across devices, domains/apps, geofences, advertisements, campaigns, and conversion metrics, providing a clear picture of your ad effectiveness. For a comprehensive understanding, consider watching our introductory video on programmatic advertising or delve deeper into our location strategy. You can achieve optimal precision in as little as 30 seconds once an app is opened or a webpage is accessed. However, if data enters the system in under 16 seconds, it may risk introducing inaccuracies due to unreliable coordinate sampling. GPS functionality is significantly affected by the need for an unobstructed line of sight and strong cellular signals, while devices often encounter challenges from interference caused by densely constructed buildings, concrete structures, or situations where numerous devices are clustered together, such as in stadiums, urban centers, or subway stations. Understanding these obstacles is crucial for effective campaign execution.