Best Retail Media Networks for LiveRamp

Skai is the best marketing platform for brands that want to plan, activate, and measure growth strategies through the most engaging digital channels. Skai is the only marketing platform that combines data-driven insights with best-of-breed optimizing to help brands make informed decisions, scale up and measure performance across Google and Facebook, Microsoft, Amazon and Walmart, Roundel and Apple Search Ads. Machine-learning algorithms and artificial Intelligence from Skai leverage market signals to help companies predict and keep up with the omnichannel customer journey. Skai is backed by Sequoia Capital and Arts Alliance, Tenaya Capital and Bain Capital Ventures.

Commerce Yield serves as a monetization platform designed specifically for retailers and marketplaces, enabling them to tap into new revenue opportunities through their digital assets and proprietary data. Its versatile solutions, which include a white-label self-service platform and adaptable APIs, facilitate direct demand generation while promoting additional growth through partnerships with brands, agencies, and other collaborators. By leveraging AI-driven technology, Commerce Yield enhances the relevance of advertisements, maximizes campaign effectiveness, and provides comprehensive measurement, allowing brands to directly link their investments to results. Retailers enjoy complete oversight of their inventory, user experience, data, pricing strategies, and media offerings, all while ensuring that the shopping experience remains secure and enriched for their customers. This approach not only fosters revenue generation but also builds stronger relationships between retailers and their consumers.

Criteo Commerce Max empowers brands and agencies by facilitating the launch of cross-channel retail media campaigns both onsite with over 200 global retailers and offsite through thousands of esteemed publishers, incorporating a closed-loop measurement system linked to actual sales data from online and physical stores. Serving as a centralized hub for more than 200 retailers, Commerce Max enables advertisers to seamlessly manage onsite and offsite campaigns through a single platform, complete with cohesive workflows and comprehensive reporting features. Additionally, users can leverage AI-driven optimization models designed to enhance revenue while effectively reaching distinct retailer audiences. With sophisticated commerce insights at their disposal, brands and agencies can make more informed decisions related to media and merchandising strategies, ultimately driving better performance in their campaigns. This innovative platform thus represents a significant leap forward in retail media capabilities.