Commerce media uses large-scale intent and purchase data, as well as commerce-focused AI, to increase advertising returns on the open web for media owners and marketers. Marketers can reach in-market audiences at all stages with the right ad for every moment. Media owners can increase their revenue by activating and enriching their first-party data. Consumers will have more relevant experiences. Based on exclusive research involving 17,000 consumers and 22,000 advertisers worldwide, this report provides insights into the changing world of shopping and the role digital advertising plays in it. With eCommerce growing and major industry changes ahead, marketers need help building, scaling and activating first-party audience. Media owners also need more ways to add value and addressability to their inventory. Commerce media is a future-proof method to take advantage the open internet's commerce opportunities.