Best Programmatic Advertising Platforms for Google Wallet

Shared Audiences is an online platform tailored for B2B exhibitors, marketers, agencies, and event coordinators, focusing on event marketing and advertising. It allows marketers to find trade shows and conferences, pinpoint suitable target audiences, create venue geofences, and devise as well as execute campaigns across display, video, and connected TV, while also enabling retargeting of event attendees post-event. The platform provides comprehensive campaign analytics, including metrics such as impressions, clicks, and foot traffic data in conversion zones. For event organizers, it offers features like customized event registration, attendee communication tools, and support for Apple and Google Wallet passes, along with sponsor placements and audience insights. These functionalities empower teams to effectively manage event promotion, enhance attendee interaction, optimize sponsor visibility, and streamline follow-ups after events. Additionally, for those seeking more support, a managed service option is offered to assist with campaign planning and execution, ensuring a seamless marketing experience.