Best Predictive Analytics Software for Salesforce Marketing Cloud

Digital advertisers can now leave the repetitive operational work to Nexoya and concentrate on more important tasks such as strategy, creativity and collaboration with the team. Nexoya connects all of your marketing tools and channels into one place. The performance is optimized using the aggregated data. Monthly performance can be increased by as much as 30% using state-of-the art AI algorithms that determine the optimal allocation for advertising budgets. To reduce operational effort and give you time to focus on strategic and tactical tasks, the allocations between marketing channels can be fully automated.

Find out the story your data has. Tableau CRM (formerly Einstein Analytics), empowers Salesforce CRM users with actionable insight and AI-driven analysis right in their workflow. You can work more efficiently, spot trends quicker, predict outcomes, as well as receive AI-based guidance on the best actions to take while you are still in the flow. The action framework allows you to take action on a record, such as updating records, collaborating in Chatter and sharing visualizations with your team. Salesforce is natively integrated with Tableau CRM so data can seamlessly be incorporated into every action and decision made in Salesforce. For fast decision-making, use trusted predictive models in your Tableau workflows. Tableau CRM helps you spot opportunities and predict the outcome.

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Building Machine Learning Pipelines internally can be costly and take longer than expected. Gartner's statistics show that more than 80% will fail in AI Projects. Cortex helps teams set up machine learning faster than other alternatives and puts data to work for business results. Every team can create their own AI Predictions. You no longer need to wait for a team to be hired and costly infrastructure to be built. Cortex allows you to make predictions using the data you already own, all via a simple web interface. Everyone can now be a Data Scientist! Cortex automates the process for turning raw data into Machine Learning Pipelines. This eliminates the most difficult and time-consuming aspects of AI. These predictions are accurate and always up-to-date because Cortex continuously ingests new data and updates the underlying model automatically, with no human intervention.