Best PR Analytics Software for Hootsuite

Brandwatch is a leading Social Media Management and Consumer Intelligence solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Brandwatch offers one of the most unified social media management platforms around. You can discover, attract and engage with customers, and connect social data to what you already know, across departments and channels. You will love the easy-to-use interface, backed by our dedication to stellar support. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics.

PeakMetrics provides insights that allow us to make real-time predictions about how messages will spread online. We do this by aggregating social and traditional media, and then using machine learning to extract behavioral patterns from the millions unstructured, cross-channel data. PeakMetric has been tested on the most difficult media issues, including those involving crisis management and countering state-sponsored disinformation. Some of the most prominent brands, government agencies, and advertising agencies in the world are among our clients. Automatically collect and report media coverage. PeakMetrics extracts insight and creates actionable information from millions of unstructured media datasets across multiple channels in real-time. PeakMetrics uses machine-learning to spot trends and predict message resonance across news, TV/radio, and social media. Monitor every channel, get the message out, and quantify impact.