Microsoft Advertising (formerly Bing Ads) is an advertising platform that can be found on the Microsoft Search Network. Reach customers searching for your business. Connect with a 5.9 billion monthly searchers using the Microsoft Search Network. You can reach millions of unique searchers using the Microsoft Search Network. Search by country, city, or within a certain distance. It's easy to import a campaign from another product, such as Google Ads. Our tools can help you manage your campaigns and achieve your advertising goals. Microsoft Advertising allows you to control the outcome of your advertising campaigns, whether you are working with a fixed budget, or trying to hit a cost-per-acquisition or action. Register for free to start advertising with any budget. Only pay when your customers click on your ad. No click, no charge. To maximize your ROI, test keywords, bids, and timing. You can adjust your spending or set a budget.