Users are more likely to buy your product if they see others buying it. To let users know how popular your product has become, you can create sale notifications. A countdown timer or an input for lead generation can create urgency and motivate people to take action. When using coupons to drive sales, timing is key. It is important to give the coupon while users are considering your product but not before they make a decision. They'll be more likely to choose your product than a competitor if they see the discount. Remember that everyone loves a good deal so make sure your offer is compelling enough to get them to act.