Best Personalization Software for Segment

Klaviyo empowers businesses to create smarter digital relationships by transforming customer data into meaningful, impactful experiences. From email and SMS to web interactions and reviews, Klaviyo makes it easy for B2C brands to engage customers at every touchpoint. Trusted by over 157,000 businesses, Klaviyo helps drive faster, more efficient revenue growth. Klaviyo’s 350+ integrations making getting started easy for marketers. Some key features of the platform include predictive analytics, AI automation, optimized templates, A/B testing, and intuitive segmentation and email flows to ensure marketers are reaching their audience with the right message at the right time. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.

Mapp enables marketers to create personalized customer experiences using our advanced SaaS platform, Mapp Marketing Cloud. The platform harnesses the power of AI-driven digital analytics and marketing automation to collect, unify, and analyze customer data, transforming it into actionable insights. This allows businesses to trigger highly targeted campaigns across multiple channels, including email, SMS, app, and websites. With its comprehensive set of tools, Mapp helps marketers optimize their efforts, ensuring that each interaction is relevant and engaging for their customers. The platform's flexibility makes it suitable for businesses of all sizes, empowering them to deliver consistent, personalized experiences at scale. By leveraging Mapp, organizations can deepen customer relationships and increase conversion rates with precision.

ActiveCampaign is the platform of choice for intelligent marketing automation. ActiveCampaign is trusted by customers in over 170 countries to power their personalized marketing, transactional email, and one-to-1 CRM interactions. ActiveCampaign has the highest customer satisfaction rating in Marketing Automation, E-Commerce Personalization and Landing Page Builders on G2.com. It is also one of a few software solutions that have over 10,000 positive reviews. ActiveCampaign was also named the Top Rated E-Mail Marketing Software by TrustRadius. ActiveCampaignoffers a free trial.

Marketo Engage, which is a component of Adobe Experience Cloud, provides a comprehensive solution for lead management tailored for B2B marketers aiming to enhance customer experiences by engaging at every phase of intricate buying journeys. It seamlessly accommodates both demand generation and account-based marketing strategies, effectively uniting marketing and sales to create personalized experiences, refine content, and assess business impact across all channels, from acquisition to advocacy. By utilizing extensive behavioral data, built-in intelligence, and advanced journey flows, users can identify, engage, and expedite their most promising opportunities alongside their sales teams. Additionally, predictive content, A/B testing, and personalization are at your disposal to ensure that experiences are consistent and pertinent every single time. Engage with prospects and customers through multiple channels, including email, display, mobile, social media, search, and offline interactions to provide timely and captivating experiences. Lastly, by employing these tools, you can gain insights, validate, and optimize the effectiveness of your marketing efforts, ensuring continuous improvement.

Harness the power of comprehensive data to fuel every aspect of your business with Clearbit, the ultimate marketing data engine designed for optimizing customer interactions. Gain profound insights into your clientele, pinpoint potential leads, and tailor each marketing and sales engagement to maximize effectiveness. Trust in our real-time lookups to provide you with timely and precise data, enabling swift action based on the latest information, complete with sales alerts and notifications about job changes. Access detailed company metrics such as employee numbers, technology usage, and industry classifications, along with specific employee information like their roles, levels of seniority, and job transition updates all at your disposal. By leveraging our extensive datasets and advanced machine learning capabilities, you will have everything necessary to successfully convert leads and expand your business. Seamlessly integrate the right data into your current tools, as we designed Clearbit to work fluidly within your existing technology stack, ensuring consistent and cohesive data access for your sales, marketing, and analytics teams. This integration empowers your teams to make informed decisions swiftly, enhancing overall productivity and performance.

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

Faster, Smarter Growth. Kizen helps companies grow faster and work smarter by leveraging cutting-edge technologies like intelligent automation, digital assistants, big data, and AI. Our next-gen software platform with Zoe, the world’s smartest digital business assistant, supercharges productivity and accelerates profitable growth. Marketing with Zoe - Marketing with Zoe lets teams effectively target their entire addressable markets with hyper-personalization to convert more buyers into loyal customers. Sales with Zoe - Sales with Zoe helps close deals faster by giving every team member useful insights and serving as an intelligent personal assistant for time-consuming tasks. Experience with Zoe - Experience with Zoe is the best way to manage all your interactions in one place, gain insights into client experiences, and pinpoint areas for improvement to maximize customer value. Insights with Zoe - Insights with Zoe (Beta) delivers actionable, decision-grade insights through dashboards, reports, and alerts. Data with Zoe - Data with Zoe is the smartest place to store all your most important data, allowing even the most complex businesses to deploy an intelligent, unified data platform in days.

Optimize your website to increase customer value High ROI A/B Testing to (Actually!) Grow Your Business We have created a tool that eliminates many of the problems associated with other platforms and allows you to focus on your optimization strategy. Convert's tool is the only enterprise solution that does not store personal data in its default setting. It also uses first-party cookies to track visitors accurately. We are here to help you. ConversionXL tests show that we are the fastest testing tool. We've beat the blink that skews results, and damages your reputation. No more waiting. We are human experts who can help you. They know the tool inside and out, value your time, and won't stop until you're happy. Many plans include unlimited domains, tests, and projects. You also get advanced developer options and top-notch training add-ons. You can test it if you think it.

Transform your product into a powerful engine for growth. Provide the seamless, product-focused experiences that users seek and accelerate your business with Appcues. Enhanced user experiences pave the way for quicker and more lucrative growth, which is precisely why we created the Product-Led Growth Platform. Appcues simplifies the process of delivering outstanding user experiences at scale while aligning your organization with the product as its strongest growth driver. From the initial assessment to user advocacy, Appcues empowers businesses to craft product experiences that foster satisfied customers and sustainable growth. Captivate users with tailored onboarding journeys that leave a lasting impression. Effectively onboard and activate users by captivating, informing, and guiding them swiftly to realize value. Boost feature engagement and adoption rates by designing timely, contextual prompts and walkthroughs that resonate with users. By prioritizing user satisfaction, you can ensure long-term success in a competitive marketplace.

ConvertFlow is the all-in-one funnel builder for ecommerce. Build your store's popups, quizzes, product recommendations, and landing page funnels, without waiting on developers. BEFORE CONVERTFLOW: Your conversion funnel is a chaotic mess of apps, plugins, scripts & zaps. Reporting is confusing. Making changes takes weeks waiting for developers. Growing revenue means paying for more traffic. AFTER CONVERTFLOW: All of your store’s conversion campaigns are organized in one dashboard. Reporting is clear. Running funnel experiments is easy. Making changes takes minutes with the funnel builder. You increase ROAS and maximize revenue per website visitor. USE-CASES: • List Growth: Collect email & SMS lists faster. • Product Quizzes: Uncover shopper preferences and recommend products. • Upsell & Cross-Sells: Grow AOV with one-click upsells & cart cross-sells. • Cart Abandonment: Stop cart abandonment before it happens with exit-intent offers. • Landing Page Funnels: Build & A/B test landing pages that match your ad campaigns.

Craft tailored messages, establish automated messaging workflows, and assist clients via email, SMS, push notifications, website banners, live chat, and other channels. Integrate user information with platforms such as PostHog, Twilio Segment, Make, RudderStack, and Stripe, among others. Utilize our APIs and SDKs to monitor attributes and events wherever your users may be. Gain comprehensive insights into user attributes and track their journey through your application seamlessly. Develop dynamic segments based on user attributes or the actions they have or haven’t taken in response to campaigns and more. Automate your engagement efforts effectively. Initiate dynamic workflows to deliver targeted customer interactions aimed at onboarding, activation, and retention. Efficiently categorize your customers based on their characteristics, behaviors, and actions through an easy-to-use segmentation tool. Furthermore, deploy focused campaigns to your segments or leverage them to initiate dynamic workflows and campaigns across various platforms, including email, SMS, and push notifications, enhancing your overall customer engagement strategy.

Drive a pipeline utilizing more than ten sources of intent data, combined with AI and automation, to enhance prospecting, personalization, and engagement within a single cohesive workflow. Unify serves as a comprehensive platform that significantly boosts the productivity and creativity of revenue teams by automating various go-to-market strategies. By integrating over ten intent data sources, advanced artificial intelligence, and seamless automation, it simplifies the processes of prospecting, personalization, and engagement. Among its standout features are "Plays," which allow for automated workflows that implement repeatable strategies, "Signals" that detect real-time buying intent, and "Sequences" that facilitate personalized outreach across multiple channels. The platform's AI capabilities not only aid in lead research but also in developing tailored messaging on a larger scale, while its managed deliverability guarantees effective communication. With a reputation bolstered by high-growth organizations such as Justworks, Lattice, and OpenPhone, Unify is dedicated to empowering sales, marketing, and growth teams to reach new heights. This innovative solution positions itself as an indispensable tool in the modern marketing landscape.

Fixel is an automated segmentation tool that ranks your website audience according to their engagement level. Our platform analyzes how users interact with your website and then uses advanced machine learning algorithms to highlight the most important visitors.

SiteSpect is the most popular A/B testing platform and personalization platform. It allows growing businesses to test changes to websites, mobile experiences, and other digital properties. SiteSpect allows you to test and personalize across all aspects of the customer experience, from client-side design to server-side functionality. This will engage your website visitors with the right experience every time. SiteSpect is the most powerful, complete, and easy solution to personalizing and optimizing your customers' experiences. SiteSpect provides unparalleled site performance, scalability and data integrity, security, as well as the ability to optimize every aspect of the customer experience.

Blueshift empowers brands to engage customers on a 1:1 level by turning data and intelligence into effortless, actionable insights across every channel. Our all-in-one platform combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub giving brands everything they need to seamlessly deliver personalized, real-time experiences throughout the entire customer journey. With an integrated customer data platform and cross-channel marketing hub, Blueshift equips brands with everything needed to deliver seamless, real-time 1:1 experiences throughout the entire customer journey.

We know that the right recommendations can create a memorable customer journey and build customer loyalty. Our next-generation AI allows you to instantly anticipate your customers' needs and wants using anonymized user data. Your customers can now stop searching and start finding. Our recommendation platform is built using a proprietary AI algorithm, and a next-generation API that we designed to work together. This allows any part of your business to easily integrate into our platform and generate the best recommendations. Recommendations must keep up with your evolving and growing business. Our platform allows product and business teams to quickly update inventories and catalogs using our platform. It's easy for your development teams. Our platform allows personalization to be as simple and intuitive as possible. We don't need any personal data to create tailored experiences.

MoEngage, an Insights-driven customer engagement platform, is for the customer-obsessed marketer. We help you delight customers and keep them coming back for more. MoEngage allows you to analyze customer behavior and engage customers with personalized communication via email, mobile, or web. MoEngage is a full-stack platform that combines powerful customer analytics, AI-powered customer journey orchestration and personalization. It's all in one dashboard. MoEngage has helped to increase customer engagement. MoEngage can be used by product managers and growth marketers to offer a personalized experience to customers throughout their entire customer lifecycle - from onboarding to retention, growth, and beyond. MoEngage is different because it offers a complete-stack solution that includes powerful customer analytics, AI-powered customer trip orchestration and personalization capabilities.

Meet Insider is the first integrated Growth Management Platform (GMP). It offers a wide range of features across the sales funnel, from Acquisition to Activation, Retention and Revenue. It also leverages real-time predictive segmentation powered with AI and machine learning capabilities. GMP is built on a single data layer and is simple to implement. GMP makes digital marketers' lives easier and helps them to drive growth and loyalty for brands. GMP has a simple, intuitive interface that makes it easy for marketers to use. Marketers can focus on their work and not worry about technology and inefficiency. GMP maintains high engagement on the platform by using active communication widgets like tooltips, toasters and pop-ups to speed up operations.

Improve customer experience Our A/B testing, full stack, and personalization platform give marketers, product teams, developers, and designers the power to increase engagement and conversion. For every type of team, intuitive A/B testing and personalization options. One platform for all of your A/B testing and full-stack personalization needs. Teams can securely leverage data with HIPAA, CCPA and GDPR capabilities. Without affecting performance, you can test copy, design, and entire pages across all channels and devices. There are unlimited variations. Developers are welcome, but not necessary. You can confidently roll out new features. Your mobile apps can be instantly updated. You can run experiments in real time anywhere in your tech stack. Every visitor should have an individual experience. Use AI to deliver relevant messaging and products to every customer, based on Kameleoon Conversion Score.

Transforming your clients into a powerful engine for growth is entirely achievable. The Gainsight Customer Cloud consolidates all necessary technologies to facilitate seamless product adoption and help your customers reach their goals with your business. By carefully orchestrating the customer journey across all departments, you can cultivate long-term relationships and consistently deliver impressive results. Integrate comprehensive SaaS product analytics with tailored in-app interactions to provide users with outstanding experiences. Gather valuable feedback, engage with respondents to close the feedback loop, and unearth insights that drive a remarkable customer experience. This open platform serves as a centralized hub for customer data systems, equipping every team member with actionable insights to enhance decision-making in favor of customer satisfaction. Moreover, it enables revenue growth through detailed whitespace analysis, strategic upsell and cross-sell playbooks, and efficient renewal processes to maximize profitability. In doing so, businesses can foster stronger connections and ensure long-term success in a competitive marketplace.

Enhance the user journey with an intuitive machine learning solution designed to boost conversion rates. LiftIgniter serves as a comprehensive platform that personalizes every facet of the customer journey. By utilizing real-time machine learning, LiftIgniter ensures that users receive pertinent and timely recommendations while safeguarding their privacy. Make sure both new and returning customers are presented with relevant suggestions instantly. Tailor recommendations to fit the unique aesthetic of your brand, while also preventing users from encountering outdated or previously acquired items. Set up placement rules swiftly to direct visitors towards the content that aligns best with their interests. Experience a rise in cart values and conversion rates by up to 15% within just two weeks. Take advantage of ML-driven personalization to enhance basket sizes and revenue. Foster a one-to-one marketing relationship through customized recommendations, thereby converting a greater number of customers and enhancing overall satisfaction. Ultimately, leveraging this powerful tool can transform the way customers interact with your brand and drive significant business growth.

Accelerating B2C expansion through actionable AI solutions. With comprehensive consumer insights, reliable algorithms, and seamless integrations, we can facilitate your growth within a mere 6-8 weeks. Focus on prioritizing, personalizing, and enhancing every customer interaction. Broaden your outreach while effectively targeting your advertising budget towards the ideal audience. Utilizing Reach, you have the capability to create tailored lookalike audiences from a pool of over 290 million U.S. consumers, enabling you to engage them across diverse channels, both online and offline. Our sole focus is on leveraging AI for the B2C customer journey, and we have maintained our position as the industry leader for more than five years. We seamlessly connect with over 260 systems, enhancing your efficiency with AI in every aspect of your daily operations. We are committed to data non-proliferation, ensuring you have access to valuable data without compromising individual privacy. This approach not only safeguards consumer information but also empowers businesses to make informed decisions based on aggregate insights.

IWith your marketing ideas and our machine learning, you can optimize your web site for every single visitor. Simultaneously test all of your most creative marketing ideas to constantly showcase the messaging, content, and experiences that performs best. This is way beyond A/B testing and old-school, rules-based personalization. This is the new standard for high-converting landing pages across your website. This is Continuous Conversion™—and it changes… everything.

Transform your customer insights and content data into instant, intelligent interactions by utilizing experimentation and personalization APIs designed for MACH solutions. By leveraging Ninetailed, you can enhance your revenue from existing traffic through the creation, testing, and assessment of user experiences. Our Personalization API enables you to tailor experiences for your website visitors swiftly and effectively, maintaining high performance and reliability throughout. Effective personalization plays a crucial role in guiding customers towards what they need before making a purchase, ultimately boosting conversion rates. Customers who experience personalized shopping journeys tend to purchase more items and increase their spending per transaction. Cultivating a dedicated and loyal customer base is essential for the long-term success of any e-commerce venture, and personalization serves as the driving force behind this objective. By implementing these strategies, businesses can not only enhance customer satisfaction but also foster deeper connections that lead to repeat purchases.

Enhance your learning experience through immediate copy optimization, version control, and effortless experimentation without coding. Refine every aspect of your product copy, including email subject lines and preheaders, to boost open rates with highly personalized subjects while minimizing costs through concise snippets that are mobile-friendly. Capture attention with stylish push notifications on the lock screen and elevate your visibility in search results by utilizing the latest keywords. Effortlessly create and modify copy variations, initiating tests with a single click and no need for redeployments. Seamlessly incorporate your content into AB personalized frameworks, allowing real-time adjustments tailored to users, while obtaining an objective evaluation of all generated copies to refine future iterations based on experimental findings. Safeguarding your brand identity is our top priority; we initiate our algorithm with your unique brand voice and style during a one-time setup. Additionally, you retain the choice to review every piece of content presented to users before it undergoes the optimization process, ensuring complete control over your messaging strategy. With these tools at your disposal, you can confidently engage your audience and refine your communication.