Best Personalization Software for Make

Klaviyo empowers businesses to create smarter digital relationships by transforming customer data into meaningful, impactful experiences. From email and SMS to web interactions and reviews, Klaviyo makes it easy for B2C brands to engage customers at every touchpoint. Trusted by over 157,000 businesses, Klaviyo helps drive faster, more efficient revenue growth. Klaviyo’s 350+ integrations making getting started easy for marketers. Some key features of the platform include predictive analytics, AI automation, optimized templates, A/B testing, and intuitive segmentation and email flows to ensure marketers are reaching their audience with the right message at the right time. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.

ActiveCampaign is the platform of choice for intelligent marketing automation. ActiveCampaign is trusted by customers in over 170 countries to power their personalized marketing, transactional email, and one-to-1 CRM interactions. ActiveCampaign has the highest customer satisfaction rating in Marketing Automation, E-Commerce Personalization and Landing Page Builders on G2.com. It is also one of a few software solutions that have over 10,000 positive reviews. ActiveCampaign was also named the Top Rated E-Mail Marketing Software by TrustRadius. ActiveCampaignoffers a free trial.

Marketo Engage, which is a component of Adobe Experience Cloud, provides a comprehensive solution for lead management tailored for B2B marketers aiming to enhance customer experiences by engaging at every phase of intricate buying journeys. It seamlessly accommodates both demand generation and account-based marketing strategies, effectively uniting marketing and sales to create personalized experiences, refine content, and assess business impact across all channels, from acquisition to advocacy. By utilizing extensive behavioral data, built-in intelligence, and advanced journey flows, users can identify, engage, and expedite their most promising opportunities alongside their sales teams. Additionally, predictive content, A/B testing, and personalization are at your disposal to ensure that experiences are consistent and pertinent every single time. Engage with prospects and customers through multiple channels, including email, display, mobile, social media, search, and offline interactions to provide timely and captivating experiences. Lastly, by employing these tools, you can gain insights, validate, and optimize the effectiveness of your marketing efforts, ensuring continuous improvement.

Harness the power of comprehensive data to fuel every aspect of your business with Clearbit, the ultimate marketing data engine designed for optimizing customer interactions. Gain profound insights into your clientele, pinpoint potential leads, and tailor each marketing and sales engagement to maximize effectiveness. Trust in our real-time lookups to provide you with timely and precise data, enabling swift action based on the latest information, complete with sales alerts and notifications about job changes. Access detailed company metrics such as employee numbers, technology usage, and industry classifications, along with specific employee information like their roles, levels of seniority, and job transition updates all at your disposal. By leveraging our extensive datasets and advanced machine learning capabilities, you will have everything necessary to successfully convert leads and expand your business. Seamlessly integrate the right data into your current tools, as we designed Clearbit to work fluidly within your existing technology stack, ensuring consistent and cohesive data access for your sales, marketing, and analytics teams. This integration empowers your teams to make informed decisions swiftly, enhancing overall productivity and performance.

OneSignal is the market leader for customer engagement. It powers mobile push and web push and in-app messages to more than 1 million developers and marketing teams. OneSignal is easy to set up and allows you to send push notifications to all your users. You can access powerful features such as segmentation, automated messaging and intelligent delivery. OneSignal is designed for developers and allows you to code in any language with any development environment. It takes less than 10 lines of code. It is also the most flexible push provider with integrations to top analytics providers and DMPs as well as Zapier to connect to 1400+ platforms and apps. OneSignal allows you to send unlimited messages to mobile subscribers and up 10K web push subscribers. 76% of top million sites that use push notifications use OneSignal (source: Builtwith).

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

SuiteCRM is the award-winning Customer Relationship Management software. The application is fully scalable and enterprise-ready to meet any business size. The application can be customized to suit your current and future business processes. The best part is that the application is Open Source and free to all users.

Craft tailored messages, establish automated messaging workflows, and assist clients via email, SMS, push notifications, website banners, live chat, and other channels. Integrate user information with platforms such as PostHog, Twilio Segment, Make, RudderStack, and Stripe, among others. Utilize our APIs and SDKs to monitor attributes and events wherever your users may be. Gain comprehensive insights into user attributes and track their journey through your application seamlessly. Develop dynamic segments based on user attributes or the actions they have or haven’t taken in response to campaigns and more. Automate your engagement efforts effectively. Initiate dynamic workflows to deliver targeted customer interactions aimed at onboarding, activation, and retention. Efficiently categorize your customers based on their characteristics, behaviors, and actions through an easy-to-use segmentation tool. Furthermore, deploy focused campaigns to your segments or leverage them to initiate dynamic workflows and campaigns across various platforms, including email, SMS, and push notifications, enhancing your overall customer engagement strategy.

Engage your audience on any platform with content generated by AI throughout the entire buyer journey. Monitor each individual's interactions and keep your sales team informed. Seamlessly connect your audience engagement tools, CRM, CSV files, or access our extensive database to initiate customized campaigns directed at specific individuals, accounts, industries, and personas effortlessly. Craft experiences that truly resonate with your chosen audience, ensuring your messages reach the right contacts at the most opportune moments across all advertising and email channels. Maintain a comprehensive overview of buyer interactions across various platforms and notify sales when pivotal decision-makers are primed for engagement or purchase. Our sophisticated analytics combined with CRM integration enhances your decision-making processes and boosts conversion rates. With our unique fingerprint technology, you can simultaneously monitor contacts across advertisements, websites, and landing pages while safeguarding user privacy, thus offering unmatched levels of personalization. This innovative approach empowers you to build lasting relationships with your audience by delivering relevant content precisely when they need it.