Best Personalization Software for Aprimo

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

Customers have the right to decide their own journey. SAP Marketing Cloud delivers on the promise of CRM. Increase revenue and allow customers to discover, engage and buy. Your marketing team can sharpen their focus by leveraging all aspects of customer needs and wants. Combine operational and experiential data to create a single view of customers. Eliminate silos within the organization to unlock the full potential of customer data. Get deeper insight into customers to understand their intent, and predict their behavior. With just a few clicks, you can identify hidden trends and uncover micro-segments to help you shape your marketing strategy. With greater insight and agility, you can build customer trust and strengthen customer relationships. Real-time business intelligence allows for quick analysis and confident decision making across the company. This will delight customers and optimize marketing performance.

You can take control of your entire content lifecycle. Sitecore Content Hub allows you to manage all aspects of your marketing content across all channels using a single integrated solution. All your digital assets, media, products, and other content can be found in one place. You can capitalize on personalization and control the content that feeds it. Use artificial intelligence (AI), machine learning, and content tagging to make the most of artificial intelligence (ML). Integrate seamlessly with Sitecore CMS, commerce solutions. A structured process allows you to plan, schedule, and organize content production. To find what you need, stop searching through multiple systems and sources. A digital asset management (DAM), which integrates seamlessly with your CMS, allows you to centralize all your marketing assets. A powerful content management platform (CMS), is only the beginning. Sitecore®, Experience Platform™, (XP), also combines customer data and analytics to provide personalized content for customers throughout their journey.