Best Performance Marketing Tools for Awin

Squirrel is an infrastructure platform for B2B affiliate marketing and price comparison designed specifically for digital publishers. It provides a connection between publishers and thousands of retailers across various global affiliate networks. The platform includes five primary offerings: - Widget, an embeddable tool that showcases live prices from retailers in the reader’s local currency, refreshing every 2 to 4 hours; - API, providing publishers with access to a comprehensive international product database that can be searched by keyword, ASIN, UPC, EAN, or SKU within more than ten countries; - Links, a free JavaScript snippet that autonomously identifies, corrects, and monetizes outbound retailer links throughout the entire site while prioritizing the publisher's affiliate accounts; - Insights, an analytics tool that consolidates affiliate performance data from all networks into a single dashboard, complete with reporting capabilities at the page, author, section, and country levels; - Marketplace, Squirrel's personalized retailer network that addresses monetization needs when publishers do not have direct partnerships. Additionally, Squirrel aims to empower publishers by simplifying the affiliate marketing process and enhancing revenue opportunities.

All marketing data connected. Every marketing touchpoint has a value and ROAS. Multi-touch marketing attribution models. All your marketing data and metrics can be imported into any tool. Optimize your marketing ROI across all channels. Marketers can increase their marketing ROI by connecting all marketing data to our marketing attribution platform. This allows for a 15-44% increase in marketing ROI. You can measure ROI for each channel, campaign, keyword, and creative. Be sure to account for cancellations, returns, and offline conversions. Automate all marketing data collection and reduce time spent formatting and preparing. Instead, focus on insights. Our advanced marketing attribution software makes it easy to access all your data wherever and whenever you need it. Our connectors and APIs make it easy to consume data in any tool. Analyze customer journeys across all touch points and optimize them. Our budget optimiser and marketing attribution software will help you save time while optimizing your budgets.