mediasmart Description
mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication.
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mediasmart Features and Options
mediasmart User Reviews
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Great functionality and support Date: Mar 26 2021
Summary: I am quite impressed with their detailed documentation and prompt support. Overall easy UI vs. other DSPs and helps me do a lot more type of campaigns. Configuring proximity campaigns and optimising them is super easy. I liked the incrementality features they showed me though I didn't get to use them as many times
Positive: 1. The DSP supports multi use cases and it helped me create brand, performance and CTV campaigns.
2. I like their proximity and location audience features.
3. Their AM was super supportive and helpful to train me and help me get started.Negative: None for an agency like us. I feel performance advertisers with stringent KPIs will need to a lot of active optimisations to make this to work for them well.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Excellent supply & easy / transparent dashboard Date: Mar 25 2021
Summary: Its been a great addition for our agency, helped us save great margins and scale our brand business massively over last 3-4 months.
Positive: - Convenience of us & at par excellence on inventories accessible
- Offline/ Online audience access
- CTV & HH sync - new age tech - very easy to use
- Location targeting and dashboard
And a very friendly team which educates you and handholds as well on onboarding.Negative: - Lack of YT inventory.
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While there are not many cons in our recent usage of this platform , i believe non presence of youtube makes it differ from DV360. -
Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Good DSP Date: Mar 30 2021
Summary: Overall good experience.. happy with the ease of use and the transparency the platform offers. Would recommend.
Positive: 1. Easy to use
2. Good supply
3. Transparent
4. CTV with household sync is a great tool to reach out to incremental audience.Negative: It's a good tool, no doubt. Does it stand out among others in the market.. not too sure.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Capabilities are really impressive and gives significant scale Date: Mar 30 2021
Summary: 4.5/5
Our major media spends have moved from other platform to here once we realized the true potential of omnichannel audiences and cross screen advertising.Positive: 1. Household sync - CTV + mobile
2. Transparency - love it how simple and easy and transparent the platform is
3. We just signed up and started campaigns
Proximity Marketing is something that we yet have to try.Negative: Access to knowledge base was tricky and then once we got an AM support, all of it became very easy.
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