iClick iAccess Description
Data set of Chinese consumers with a large, independent audience. Anonymously profiled insights on 1,300M+ Chinese Internet users. A sophisticated, automated platform based on proprietary, cutting edge technologies. We can build and segment context rich user profiles in real-time using refined big data analytics. Access to a variety of premium media resources across channels. Leading China-focused DSP, with extensive media connections in video, social, mobile marketing, display, search, etc. Talent and tech accelerators are leading the industry. More than 200 BAT tech and data engineers will drive technological innovation. Data-driven digital marketing solutions to help global marketers select the best marketing mix for Chinese audiences. Marketing automation tools and SaaS solutions that address global enterprise needs enable data integration from online sources to offline sources.
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