WingArc Retail Analytics Description
WingArc Retail Analytics offers invaluable insights into customer behavior, helps in cost reduction, and aids in evaluating marketing effectiveness. By utilizing your current security camera setup, you can monitor foot traffic and create heat maps that illustrate customer engagement throughout the store. When combined with Point of Sale data, this system allows you to determine metrics such as capture rates, conversion rates, and average transaction values. Additionally, you can construct employee schedules based on precise traffic forecasts, enabling efficient use of resources and maximizing sales opportunities. With interactive dashboards and automated reporting features, you can gain a clear understanding of your store's performance. This all-encompassing retail analytics solution equips brick-and-mortar shops with powerful tools to analyze in-store customer interactions, providing a competitive edge similar to what online businesses enjoy. Now, for the first time, you can gain insights into both your current and prospective customers through data analysis that rivals that of online platforms. By tapping into your existing security camera network, you can effectively monitor customer activity in all directions, offering a comprehensive view of both passing foot traffic and those who enter the store.
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