Unica Description

HCL Unica is a robust, AI-driven enterprise marketing platform that handles all your marketing needs. From planning and executing campaigns to real-time personalization and analysis, Unica empowers marketers with advanced automation. It supports a broad range of channels, including email, SMS, WhatsApp, social media, direct mail, kiosks, and ATMs.

Unica offers exceptional scalability and flexibility, deployable in the cloud or on-premises, and easily integrates with existing marketing technology. Its comprehensive suite provides top-tier solutions for campaign management, customer journey orchestration, audience segmentation, and omnichannel personalization, allowing for hyper-personalized, data-driven marketing at scale.

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Company Details

Company:
HCLSoftware
Year Founded:
2019
Headquarters:
India
Website:
www.hcl-software.com/unica
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Media

Play Video Fast-Track Your Goals: Orchestrate personalized brand touchpoints across all channels while tracking progress and adjusting the journey to improve performance in real time. Easily Deploy to the Cloud Platform of your Choice: HCL Unica’s cloud-native architecture enables automatic provisioning and deployment, providing on-demand infrastructure allocation with minimal IT involvement. Leverage Pre-trained Predictive and Generative AI Marketing Models: Advanced, transparent AI and ML framework with pre-trained predictive and generative models as well as the ability to train and fine-tune your own. Leverage our AI capabilities no matter your AI sophistication level. Limitless Flexibility for Today’s Sophisticated Marketing Professionals: HCL Unica enables you to engage with customers individually using relatable content on their preferred channels, integrating with your marketing and business technologies. Simple Integrated Omni-Channel Messaging: Leverage Email, SMS, Push, WhatsApp and other emerging communication channels with simplicity.
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Product Details

Platforms
Web-Based
Types of Training
Live Training (Online)
Training Videos
Customer Support
Business Hours
Live Rep (24/7)
Online Support

Unica Features and Options

Campaign Management Software

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization Software

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Unica User Reviews

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