TrafficHaus Description
TrafficHaus is an enhanced ad-serving platform that allows advertisers and publishers greater control over their inventory and investments. The platform was built by publishers for publishers. It uses a variable CPM model through proprietary algorithms that are based on a self service live bidding platform. We are leaving it as a network platform for publishers to use to sell their inventory. Advertisers can also resell existing inventory that they are not able to monetize through the Traffic Haus platform. You can choose the ad size, geographic location, volume, geographical location, and device you wish to advertise on, then bid for traffic. Our algorithm considers each advertiser's budget and bid, along with any minimums that we or the pub have set, as well as the geographic makeup and other proprietary valuations. We then allocate traffic based on this data.
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