TradeEdge Description
TradeEdge offers insights from retailers and distributors across the demand value chain to help accelerate growth in both emerging and developed markets. TradeEdge, a cloud-based solution, enables brands to gain maximum channel visibility, find new distributors, improve retail execution, and reach new markets quicker. Our unique capabilities in data management, harmonization and rapid distributor onboarding set us apart from the rest. TradeEdge helps bridge the institutional gaps in emerging markets, where brands are not well-known. Complex distribution networks that include thousands of distributors and millions small retailers account for nearly 90% of sales in emerging markets.
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