The Neuron Description
Neuron offers an intuitive platform that streamlines the planning, purchasing, and management of your digital out-of-home (DOOH) initiatives while granting access to top-tier inventory. Utilizing precise data targeting, we enable you to engage your audience right where they are, delivering timely and relevant messages that foster interaction and create a deeply contextual experience. You can develop a cohesive, omnichannel strategy for your campaigns, which can be launched or adjusted instantaneously in response to market shifts or changes in consumer behavior. Our innovative method merges programmatic buying with premium inventory access, providing a high-performing and budget-friendly option tailored for smaller enterprises. Additionally, Neuron’s comprehensive campaign performance analytics allow you to identify effective strategies and areas needing improvement, enabling you to refine campaigns in real time for enhanced impact and increased return on investment. This approach ensures that your advertising efforts are more agile and responsive to the dynamic market landscape.
The Neuron Alternatives
DirectMail2.0
DirectMail2.0 maximizes omnichannel performance by integrating the latest mailing technology with real-time reporting and digital components to lift response by 25-50%. Our omnichannel ecosystem currently includes 15 features, all managed from a single dashboard that reports real-time campaign results, both offline and online.
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Kochava
Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention.
Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers.
Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.
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ad:personam
ad:personam, a self-serve DSP, is built on the Xandr Microsoft DSP API and offers a solution for programmatic marketing to small businesses, startups, or agencies. It breaks down financial barriers by allowing everyone to access programmatic advertising. The platform offers a variety of programmatic purchasing solutions, such as Contextual Targeting and Audience Target Groups. It also offers Connected TV, Video & Audio Campaigns, Retargeting, and Video & Audio Campaigns. The platform supports a variety of creative ad formats, including GIF, JPEG and PNG files, HTML5, audio and video files. Integrating with Google Looker allows for real-time dashboards and reporting. The Smart Templates feature ensures swift campaign setup, while built-in fraud detection and site whitelisting/blocklisting tools ensure authentic ad interactions. Ad:personam also offers access to global data and inventory providers, including video, audio and CTVs. This opens the door to premium audiences and sites.
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FreeWheel Beeswax
Beeswax serves as a top-tier buying platform that features a cohesive user interface and streamlined workflows, along with exclusive access to data and a carefully selected omnichannel inventory. Founded on the ideals of transparency, customization, and user empowerment, Beeswax allows you to harness and implement premium programmatic solutions effectively. The platform’s log-level detail equips users to fully leverage their programmatic insights. You can control your bidding strategy to balance cost-effectiveness and campaign timing effectively. Additionally, you can utilize the standard algorithms typically found in traditional demand-side platforms (DSPs). The interface provides bid modifiers that allow for quick and efficient adjustments using a single variable. Furthermore, you can implement bid models designed for multivariate optimization, often derived from insights gathered from log-level data. There are various techniques available to optimize towards specific key performance indicators (KPIs) that are tailored to your campaign's unique requirements. By steering clear of the opaque "black box" model, Beeswax facilitates transparent optimization based on real-time campaign performance, allowing you to fine-tune your campaigns and reporting strategies to better meet your objectives and enhance overall success. This level of customization ensures that every aspect of your advertising efforts is aligned with your desired outcomes.
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Integrations
No Integrations at this time
Company Details
Company:
The Neuron
Year Founded:
2018
Headquarters:
United States
Website:
theneuron.com
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Business Hours
Online Support
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