TagControl Description
Whenever you integrate a tag into your website, you inadvertently allow various unknown vendors to access your data. It's crucial to identify which tags might be compromising your security and to have the ability to block them swiftly. While marketers rely on martech tools to enhance their digital campaigns, the introduction of each tool also opens the door for multiple unknown vendors to tap into your data. By watching the video, you can discover how TagControl helps to reduce these risks effectively. For many enterprise organizations, the marketing team operates with an extensive martech stack that relies on these tags embedded within their websites. Although these tags enable vendors to access the required data for their services, they frequently also grant access to other unidentified entities. Buried within the coding of the tags supplied by martech vendors are additional piggyback tags that permit partner organizations to access user data without explicit consent. These piggyback tags not only pose security threats but can also lead to violations of privacy laws and negatively impact user experience. Thus, being aware of these issues is vital for maintaining both data security and user trust.
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