
AuthorityTech is the world’s first AI-native Machine Relations agency and platform, engineered to position ambitious brands inside the Tier-1 publications that AI search engines inherently trust, retrieve, and cite. While conventional PR convinces humans through retainer-based effort, AuthorityTech optimizes for the new primary reader—the machine—through a 100% outcome-based, pay-per-placement model. This ensures leading answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, can seamlessly index the brand, map it to its rightful category, and cite it when buyers ask high-intent questions.
Coined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations is the discipline of making a brand discoverable and citable by AI systems. Parrott built AuthorityTech to execute the five-layer Machine Relations stack: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement. This unifies GEO, AEO, AI SEO, and digital PR into a single ecosystem for building machine trust.
Cofounder and Chief Growth Officer Christian Lehman operationalizes this strategy, deploying the methodology at scale. Leveraging a direct network of over 1,600 Tier-1 publications, AuthorityTech has secured thousands of AI-cited articles for 200+ clients, including 27 unicorn startups, to guarantee sustainable AI visibility and measurable share of citation.
The agency executes this via a three-part framework:
Map: Analyzing target categories and competitor LLM prompts.
Match: Aligning brand narratives with authoritative outlets.
Place: Securing guaranteed placements through relationship-led outreach.
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HubSpot AEO is a specialized optimization tool designed to help businesses increase their visibility in AI-generated search results. It focuses on how brands are represented in answers provided by AI platforms such as ChatGPT, Gemini, and Perplexity. The platform provides a visibility score that measures how frequently a business appears in AI responses and evaluates the sentiment of those mentions. It also identifies and tracks relevant prompts that potential customers are using when interacting with AI tools. HubSpot AEO analyzes the sources, domains, and content types that influence AI-generated answers. This allows businesses to understand what drives their presence in AI search results. The platform provides clear, prioritized recommendations to improve visibility and performance. Integration with HubSpot’s CRM enhances insights by using customer data to refine optimization strategies. The tool simplifies the process of adapting to AI-driven search trends without requiring deep technical expertise. Overall, HubSpot AEO helps businesses stay competitive as AI becomes a primary discovery channel.
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Goodie
Goodie AI helps marketing teams measure and grow their brand's presence in AI-generated answers. When a buyer asks ChatGPT, Perplexity, Gemini, Claude, Meta AI, Amazon Alexa+ or Google AI Overviews for a recommendation, Goodie shows whether your brand appears, how the model describes it, which competitors it names next to you, and which sources it cites to back up the answer.
Prompt research built on real customer queries and search volume data helps teams pick the questions worth tracking. Ongoing monitoring then reports mentions, sentiment and share of voice by model, topic and market.
From there, the platform maps each visibility gap to a specific fix. Recommendations cover on-page content, structured data, and the third-party publications and review sites LLMs pull from most often in your category. An AI Content Writer helps teams produce optimized pages directly from those recommendations.
Goodie also attributes AI referral traffic and conversions to changes in visibility, so AEO and GEO programs can be measured against revenue. The platform handles large product catalogs across regions and languages, and brands in retail, finance, gaming and SaaS use it to run AI search programs at scale. SteelSeries used Goodie to lift AI search conversions 3.2x in six months, and Rathbones grew its total AI citations by 106%.
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Brandi
Brandi AI serves as a platform for enhancing brand visibility and optimizing generative engine performance, designed to assist brands in comprehending, monitoring, and enhancing their presence within responses produced by prominent AI systems like ChatGPT, Gemini, Claude, and Perplexity. By keeping a constant check on the frequency with which a brand is mentioned, suggested, or characterized in AI-generated content, it delivers comprehensive analytics, including AI Visibility Health Scores and Share of Voice comparisons with rivals, while providing strategic recommendations to enhance content, messaging, and technical frameworks for better visibility as reliable responses in AI-driven environments. Additionally, Brandi transforms raw outcomes from AI into actionable market insights by pinpointing relevant prompts and narrative deficiencies, assessing sentiment and competitive standing, and suggesting optimized content and structured formats to maximize brand impact. Ultimately, this platform empowers brands to not only track their visibility but also to take deliberate actions that can significantly improve their representation in the evolving landscape of generative AI.
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