Standard Insights Description

Standard Insights transforms the complete survey process into an intuitive experience. Within a single platform, users can create surveys, recruit high-quality respondents across more than 150 markets (or utilize their own), and rapidly analyze and visualize the outcomes. The power of AI streamlines the process, providing you with top-notch insights without the need for consultants, cumbersome workflows, or difficult learning curves.

Catering to a wide range of research needs—from brand tracking and concept testing to consumer profiling and usage studies—Standard Insights simplifies research, making it both swift and accessible. Whether you are a marketer, strategist, or part of an agency, this platform enables you to operate more efficiently, launch initiatives with assurance, and make well-informed decisions based on authentic consumer insights. Plus, the ease of use allows teams to focus on strategic initiatives rather than getting bogged down by complex processes.

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Pricing

Pricing Starts At:
$99/month/workspace
Pricing Information:
Standard Insights offers simple pricing tiers: start free to explore core features, upgrade to Pro ($99/month) for advanced AI, collaboration, and reporting, or go Enterprise for unlimited access, integrations, and white‑label options. Respondents start at $3 each, with guided research scenarios available at ad‑hoc pricing.
Free Version:
Yes
Free Trial:
Yes

Integrations

View Integrations

Reviews - 2 Verified Reviews

Total
ease
features
design
support
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Company Details

Company:
Standard Insights
Year Founded:
2022
Headquarters:
United States
Website:
standard-insights.com
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Media

Build, collect, analyze, and report data in one place with AI-powered workflows and global reach.

Build, collect, analyze, and report data in one place with AI-powered workflows and global reach.

Build, collect, analyze, and report data in one place with AI-powered workflows and global reach. AI-powered builder helps you design professional-quality surveys with logic, branching, and translations. Find real consumer panels worldwide or invite your own audience with simple links and targeting. Import XLS or survey files, instantly create visual charts, and customize dynamic reports your way. Instantly analyze responses, detect patterns, and segment audiences to uncover actionable insights. Build, collect, analyze, and report data in one place with AI-powered workflows and global reach.
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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Live Rep (24/7)
Online Support

Standard Insights Features and Options

Market Research Software

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Survey Software

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

Standard Insights User Reviews

Write a Review
  • Name: Yebin J.
    Job Title: CEO
    Length of product use: Less than 6 months
    Used How Often?: Daily
    Role: User
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Clear UI and Smooth translation

    Date: Oct 21 2025

    Summary: overall my experience with Standard Insights was good with the reasons I stated above. Even better was the Customer support. they were fast and kind with solving all my issues with the experience.

    Positive: I liked it's clear UI, that made it easier to understand and use to share survey. The options of choices were wide and various, enough to build the survey we wanted. It also offered AI translation, which was very helpful for our over the boarder survey.

    Negative: There's nothing much except for the survey color design. It would have been nicer if there were more color options.

    Read More...
  • Name: Joselle M.
    Job Title: Marketing Manager
    Length of product use: 1-2 Years
    Used How Often?: Yearly
    Role: User
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Easy-to-use market research software

    Edited: Oct 12 2025

    Summary: Standard Insights is the tool I didn’t know I needed. I use it from time to time to run research for my marketing decisions.

    Positive: Standard Insights Platform is very easy to use. I use it to run survey research and recruit respondents. It’s fast, affordable, and lets me share the report link directly with my management team, so I don’t need to create lengthy PPT reports.

    Negative: No real cons. I wouldn’t have conducted research for my marketing decisions before using Standard Insights.

    Read More...
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